holiday trends Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Article

How ‘Shoppertainment’ Elevates the In-Store Experience to Drive Traffic and Sales

Online retail sales continue to grow as changing shopper behavior places greater expectations on brick-and-mortar retail. Despite this trend, store-based retailing remains more profitable than direct-to-consumer retailing, largely due to the high cost of free shipping and returns associated with online sales. The silver lining for retailers is that many consumers still prefer in-store shopping....

by Bill McCarthy on 8-30-16 in Industry Trends
Article

Back-to-School 2016: Capturing the College Student’s Dollar

Despite the increasing financial strain for college graduates, college students reportedly possess $545 billion in spending power. That means that it’s high time for retailers to modify promotional efforts in order to increase brand engagement among Millennials. Throughout this Back-to-School and holiday season, take time to reconsider where, why, and how college students interact with your...

by Bill McCarthy on 8-26-16 in Industry Trends
Infographic

[Infographic] Back-to-School Season Trends 2016

In this 2016 Back-to-School Season Trends infographic, we’re bringing you insight into key economic and consumer trends that help set the stage for this year’s back-to-school season. Check out the infographic below to learn more about: Who is projected to shop, when, and through what channels How much will be spent – by item and shopper...

by Bill McCarthy on 8-17-16 in Industry Trends
Article

Leveraging Interior Analytics in Retail

How shopper data shapes the in-store experience Q: What is a common misconception about the use of interior analytics in a retail operation? A: Historically, there have been questions of viability and reliability of certain location-based technologies and retailers have struggled to determine a significant ROI. I think one big misconception regarding interior analytics is...

Article

Holiday Preparation, Step 1: Forecasting and Communication

Introducing: ShopperTrak’s Holiday Prep Series 1st Installment: Forecasting and Communication Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here from now through January, writing articles, holding webinars, and producing great...

Brian Field
by Brian Field on 7-29-16 in Holidays
Infographic

4th of July’s Top 5: Shopper Traffic Results, by City

Determining staffing needs over a holiday weekend can be a challenge for retailers, as holiday weekends often bring uncertainty around shopping behavior.  Will the free time that comes with a holiday cause more people to flock to the stores, or prompt them to stay at home? When traffic could conceivably skyrocket or plummet, how can a retailer staff...

Infographic

2015 Top Ten Busiest Holiday Shopping Days

Last year’s top ten busiest days for foot traffic accounted for nearly 28% of sales during the November and December holiday season, and ShopperTrak expects this year’s top ten to be just as important. As more prepared and price-conscious shoppers start their holiday gift buying, gain insight into: Anticipated busiest (and slowest) days for traffic...

by Kevin Kearns on 10-20-15 in Holidays, Popular Posts
Video

The Changing Retail Landscape

The retail industry is becoming more complex and changing at an ever-increasing speed. Shifting demographics, new technologies, and better informed shoppers – among other trends – require retailers to reexamine their current strategies and adjust accordingly to meet new goals. Gain insight into the changing retail landscape and learn about three essential KPIs to evaluate...

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