holiday trends Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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Consumer Behavior Analysis Improves In-Store Operations

For its 5th consecutive year,  Retail TouchPoints recently published its annual Technology Preview, which features exclusive predictions from 15 top retail executives. We’re happy to report that Nick Nick Pompa, ShopperTrak’s General Manager, was selected as one of the 15 executives. Check out his prediction (below) on how retailers can leverage technology to better understand consumer behavior...

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Top Retail Observations of the 2016 Holiday Season

Back in October, we released our list of the Top 10 Busiest Shopping Days of 2016.  Now, it’s time to revisit the list and our holiday retail observations to see how well our predictions held up. Top 10 as predicted:  As you can see, we correctly predicted all 10 days but flipped the order of the...

Brian Field
by Brian Field on 1-11-17 in Industry Trends
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December Shopping Prediction: Super Saturday Shopper Visits

In order to predict traffic on Super Saturday accurately, it is critical is to account for the ways in which calendar shifts affect December shopping behavior. ShopperTrak’s historical December shopping data clearly indicates a strong positive correlation between traffic levels and the calendar proximity of Super Saturday and Christmas Eve: the intensity of Super Saturday...

by Bill McCarthy on 12-16-16 in Industry Trends
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[Infographic] Portraits of Holiday Shoppers, by Generation

With traffic levels steadily rising as Black Friday, which is the anticipated busiest day of the year, approaches, retailers would be wise to take a moment to consider just who might come into their stores this holiday season. Naturally, the holidays mean that shoppers of all stripes will enter your stores’ doors — as such,...

by Bill McCarthy on 11-17-16 in Holidays
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Behind the Scenes: 3 Steps to Successfully Predict Holiday Traffic

Using Historical Traffic Data to Inform 2016 Holiday Planning  Hopefully, you’re already looking at your stores’ historical traffic data and planning for the 2016 holiday season, but if you haven’t gotten around to the analysis yet, or are looking for some tips to make sure you’re on the right track, ShopperTrak is here to help....

Brian Field
by Brian Field on 11-10-16 in Holidays
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How ‘Shoppertainment’ Elevates the In-Store Experience to Drive Traffic and Sales

Online retail sales continue to grow as changing shopper behavior places greater expectations on brick-and-mortar retail. Despite this trend, store-based retailing remains more profitable than direct-to-consumer retailing, largely due to the high cost of free shipping and returns associated with online sales. The silver lining for retailers is that many consumers still prefer in-store shopping....

by Bill McCarthy on 8-30-16 in Industry Trends
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Back-to-School 2016: Capturing the College Student’s Dollar

Despite the increasing financial strain for college graduates, college students reportedly possess $545 billion in spending power. That means that it’s high time for retailers to modify promotional efforts in order to increase brand engagement among Millennials. Throughout this Back-to-School and holiday season, take time to reconsider where, why, and how college students interact with your...

by Bill McCarthy on 8-26-16 in Industry Trends
Infographic

[Infographic] Back-to-School Season Trends 2016

In this 2016 Back-to-School Season Trends infographic, we’re bringing you insight into key economic and consumer trends that help set the stage for this year’s back-to-school season. Check out the infographic below to learn more about: Who is projected to shop, when, and through what channels How much will be spent – by item and shopper...

by Bill McCarthy on 8-17-16 in Industry Trends
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Leveraging Interior Analytics in Retail

How shopper data shapes the in-store experience Q: What is a common misconception about the use of interior analytics in a retail operation? A: Historically, there have been questions of viability and reliability of certain location-based technologies and retailers have struggled to determine a significant ROI. I think one big misconception regarding interior analytics is...

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Holiday Preparation, Step 1: Forecasting and Communication

Introducing: ShopperTrak’s Holiday Prep Series 1st Installment: Forecasting and Communication Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here from now through January, writing articles, holding webinars, and producing great...

Brian Field
by Brian Field on 7-29-16 in Holidays
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