in-store analytics Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

What is BLE (Bluetooth Low Energy)?

There has been a lot of hype around Bluetooth Low Energy (BLE, aka Bluetooth Smart), in retail – especially throughout the past year and a half. However, many people are still in the dark about the emerging technology and find themselves asking the question: what is Bluetooth Low Energy? According to Business Insider, there will...

by Scott Roberts on 2-16-15 in Technology

Effective Holiday Workforce Management: Staffing by Day of Week

Workforce Management  is Critical During the Holidays As we pass the middle of November, retailers are already feeling the holiday rush. Store managers should be finalizing holiday staffing schedules because ShopperTrak is predicting that 3 of the 10 busiest shopping days of the holiday season will occur between now and November 31. An interesting trend in ShopperTrak’s data shows...


Want to Persuade Your Retail Customers? Then Listen.

From infancy, most are trained to listen. Mom talks, we listen, and all is well with the world. Things only get difficult when we begin to interject our own thoughts on the matter. Or, just simply “hear” her words and ignore them.

by Kevin Kearns on 4-23-14 in Industry Trends

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