In-store experience Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

Training Associates to be Effective, and The Role of Technology

Well-trained associates are a vital piece of achieving success in retail, and yet associate training and retention pose significant challenges. Why? Because retailers are under intense pressure to keep costs low and sales high. And, unfortunately, staffing is still viewed as an expense that needs to be controlled and even cut in order to generate...

Brian Field
by Brian Field on 7-20-16 in Industry Trends

Blurred Lines: The Collision of the Online And In-Store Experience

Today, a primary goal for brick-and-mortar retailers is to become a part of customers’ mobile experiences in order to influence the shopper during her in-store experience. Perfecting location-based targeting and generating the most relevant data to identify a user’s unique interests have been long-standing goals of tech behemoths, like Google and Facebook. Both of these...

by Bill McCarthy on 7-19-16 in Industry Trends

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