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Using Location-Based Analytics to Understand the Customer Journey

The primary job of the retailer remains unchanged, but the ability to tap into how shoppers are behaving while webrooming or showrooming for example, are all pieces of the larger customer journey puzzle. Technologies such as location-based analytics can help to put these pieces together and contribute to our understanding of the customer journey – from the...

by Bill McCarthy on 6-4-15 in Popular Posts

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