location-based analytics Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

Using Location-Based Analytics to Understand the Customer Journey

The primary job of the retailer remains unchanged, but the ability to tap into how shoppers are behaving while webrooming or showrooming for example, are all pieces of the larger customer journey puzzle. Technologies such as location-based analytics can help to put these pieces together and contribute to our understanding of the customer journey – from the...

by Bill McCarthy on 6-4-15 in Popular Posts
Article

‘Pineapple Express’ Wreaks Havoc on Holiday Shopping

The powerful storm dubbed “Pineapple Express” exploded on the west coast last week, causing millions of dollars in property damage, flight delays, and power outages. With Christmas fewer than ten days away, retailers were hit particularly hard because the storm occurred during the busiest shopping time of the year. Retailers in San Francisco and Sacramento...

by Katie Twohy on 12-15-14 in Events

5 Ways to Enhance the Shopping Experience Using Location-Based Analytics

To get shoppers to buy, retailers need to understand their consumers and create a unique and compelling shopping experience. With location-based analytics, retailers have full visibility into where their customers go, how long they stay, and whether or not they come back. This consumer insight gives retailers the opportunity to better understand their consumers and...

by Katie Twohy on 8-27-14 in Industry Trends

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