millennials Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

Infographic: A Portrait of the Millennial Shopper

Representing the largest and most diverse generation in U.S. history, Millennials possess $200B, collectively, in annual spending power. Yet, attracting and retaining the attention of the Millennial shopper remains a challenge for many retailers. With a better understanding of how Millennials shop, what they value, and how their preferences differ from those of Gen Xers...

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