millennials Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Infographic

[Infographic] Portraits of Holiday Shoppers, by Generation

With traffic levels steadily rising as Black Friday, which is the anticipated busiest day of the year, approaches, retailers would be wise to take a moment to consider just who might come into their stores this holiday season. Naturally, the holidays mean that shoppers of all stripes will enter your stores’ doors — as such,...

by Bill McCarthy on 11-17-16 in Holidays
Infographic

Infographic: A Portrait of the Millennial Shopper

Representing the largest and most diverse generation in U.S. history, Millennials possess $200B, collectively, in annual spending power. Yet, attracting and retaining the attention of the Millennial shopper remains a challenge for many retailers. With a better understanding of how Millennials shop, what they value, and how their preferences differ from those of Gen Xers...

Article

The Shopping Force: Spotlight on Millennial Shopping Habits

As the retail landscape continuously evolves, demand for individual products can be extremely volatile – with trends and styles fading in and out rapidly. At the same time, major shifts such as demographic and large-scale market fluctuation occur rarely and at a slower pace, while being highly significant. One such major change currently impacting retailers...

by Katie Twohy on 3-5-15 in Industry Trends

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