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Blurred Lines: The Collision of the Online And In-Store Experience

Today, a primary goal for brick-and-mortar retailers is to become a part of customers’ mobile experiences in order to influence the shopper during her in-store experience. Perfecting location-based targeting and generating the most relevant data to identify a user’s unique interests have been long-standing goals of tech behemoths, like Google and Facebook. Both of these...

by Bill McCarthy on 7-19-16 in Industry Trends

As Technology Transforms, Focus on These Four Things

When examining today’s business technology landscape, it’s easy to get lost in the noise – the newest app, the most cutting-edge feature, or the latest buzzword. However, there are four key technology trends that are truly shaping the future of business across all industry segments. These technologies change things: they produce opportunities for fresh business...


Leveraging Mobile to Drive Omni-Channel Retailing

There’s no denying that mobile technology has a significant impact on the omni-channel retailing and shopping experience. Purchasing a product with a personal device is fast and convenient – two key factors that motivate today’s shopper. Illustrating the growing role of online retail, total e-commerce sales for 2014 outpaced the prior year, showing an increase...

by Katie Twohy on 5-14-15 in Industry Trends

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