mobile Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Article

Blurred Lines: The Collision of the Online And In-Store Experience

Today, a primary goal for brick-and-mortar retailers is to become a part of customers’ mobile experiences in order to influence the shopper during her in-store experience. Perfecting location-based targeting and generating the most relevant data to identify a user’s unique interests have been long-standing goals of tech behemoths, like Google and Facebook. Both of these...

by Bill McCarthy on 7-19-16 in Industry Trends
Article

Retail Q & A: Loyalty Programs

In this interview, Kevin Kearns, ShopperTrak’s Chief Revenue Officer, offers his take on the efficacy of modern retail loyalty programs. What do you see as the top customer loyalty trend emerging this year? I think retailers are realizing the importance of diversifying their techniques to drive loyalty. In this increasingly competitive environment, cost-cutting and discounts...

Article

Online-to-Offline: Best Practices for Driving Omnichannel Engagement

Shoppers today expect a synchronized online-to-offline experience. However, many retailers struggle to integrate the digital and physical shopping journeys. While there is no single path to omnichannel success, retailers can learn new how-tos by reviewing tactics implemented by other top retailers. Here are three exemplary brands that are seamlessly turning crowds of online browsers into...

by Katie Twohy on 9-9-15 in Industry Trends
Article

As Technology Transforms, Focus on These Four Things

When examining today’s business technology landscape, it’s easy to get lost in the noise – the newest app, the most cutting-edge feature, or the latest buzzword. However, there are four key technology trends that are truly shaping the future of business across all industry segments. These technologies change things: they produce opportunities for fresh business...

by Adan Pope on 6-9-15 in Technology
Article

Leveraging Mobile to Drive Omni-Channel Retailing

There’s no denying that mobile technology has a significant impact on the omni-channel retailing and shopping experience. Purchasing a product with a personal device is fast and convenient – two key factors that motivate today’s shopper. Illustrating the growing role of online retail, total e-commerce sales for 2014 outpaced the prior year, showing an increase...

by Katie Twohy on 5-14-15 in Industry Trends

Schedule a Free Demo