omni-channel Archives - ShopperTrak
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New Rules of Customer Engagement in a Disrupted Landscape

The disruptive forces that are shifting the path-to-purchase are also creating powerful engagement options for retailers, providing new ways to interact with consumers and gain insight into their wants and needs. As a retailer, how can you build a consumer engagement plan that is broad and sophisticated enough to leverage all the digital tools available...

Spotlighting Deloitte Digital’s ‘Navigating the New Digital Divide’

While retail conversations tend to emphasize the growing role of online, it’s easy to forget that most activity still takes place in traditional brick-and-mortar locations. According to a new report from Deloitte, more than $4 trillion of total retail sales (or 93.5 percent) happen inside a store, and not online. The report, Navigating the New...

by Kevin Kearns on 5-19-15 in Industry Trends

Leveraging Mobile to Drive Omni-Channel Retailing

There’s no denying that mobile technology has a significant impact on the omni-channel retailing and shopping experience. Purchasing a product with a personal device is fast and convenient – two key factors that motivate today’s shopper. Illustrating the growing role of online retail, total e-commerce sales for 2014 outpaced the prior year, showing an increase...

by Katie Twohy on 5-14-15 in Industry Trends

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