omnichannel Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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A Fine Line: Technology and Retail Associates

As my colleague pointed out in a recent piece with IRT, technology plays a significant role in the life of a retail associate – beginning at the onboarding phase and extending into the various activities of an everyday shift. And, as a result of changing consumer expectations, the use cases for multiple associate-used technologies are only increasing....

by Adan Pope on 8-11-16 in Industry Trends
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5 Critical Components of a Successful IoT Retail Strategy

The Internet of Things (IoT) is poised to transform the retail industry. As consumers’ expectations, along with their shopping habits, evolve, retailers must prepare to leverage data and new technology to compete in today’s rapidly advancing marketplace. We know that it can be challenging to stay up to date on the latest IoT advances, which is...

by Bill McCarthy on 6-29-16 in Industry Trends
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Tips for Mastering Phygital Retailing: 3 Brands that Got it Right

In recent years, consumers have undeniably come to expect, as opposed to desire, “phygital” retail – which, like its sibling term “omnichannel,” refers to the act of creating a seamless integration between the physical and digital shopping experiences. Equipped with the power to disrupt traditional sales models, phygital communications can help retailers get even closer...

by Bill McCarthy on 6-17-16 in Industry Trends
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Three Critical Factors Strengthen the Omnichannel Shopping Experience

Today, more than 50% of shoppers perform online research before visiting a store to make a purchase. At a time when retailers may be seeing a decline in traffic, it’s imperative that every one of these shoppers converts into a buyer upon arrival in the store. Ideally, these shoppers should check out with more than...

by Kevin Kearns on 4-22-16 in Industry Trends
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Risking Retail Irrelevancy: The Importance of Omnichannel

In Innovative Retail Technologies’ annual special report, “Omni-Channel Retailing,” Brian Kilcourse and Paula Rosenblum penned the article, “Omni-Channel: Taking Time, Money, Commitment, and Technology.” Kilcourse and Rosenblum, of Retail Systems Research, draw on industry research as well as their own retailer survey results to paint a picture of the state of omnichannel retailing in 2016....

by Kevin Kearns on 4-15-16 in Technology
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Creating Omnichannel Fulfillment Strategies, How One Retailer Did It

It’s no secret that “going omnichannel” is a significant challenge for most retailers, which is why it’s important to learn from exemplary retailers who succeed in creating omnichannel fulfillment strategies in today’s increasingly technological landscape. In the most recent edition of STORES Magazine, Craig Guillot investigated American Eagle Outfitter’s (AEO) innovative omnichannel fulfillment strategy.  In...

by Katie Twohy on 3-1-16 in Industry Trends
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2016 Technology Preview: Exclusive Predictions from 21 Retail Executives

Chetan Ghai, ShopperTrak’s Chief Product Officer, contributed to Retail Touch Points’ (RTP) 2016 Technology Preview, which features insightful predictions on retail & technology from 21 leading executives. Each executive was asked to answer the following question: “Which technology trend will impact the retail industry most significantly in 2016 (and why)?” Ghai’s answer was included in...

by Katie Twohy on 1-13-16 in Technology

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