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Three Critical Factors Strengthen the Omnichannel Shopping Experience

Today, more than 50% of shoppers perform online research before visiting a store to make a purchase. At a time when retailers may be seeing a decline in traffic, it’s imperative that every one of these shoppers converts into a buyer upon arrival in the store. Ideally, these shoppers should check out with more than...

by Kevin Kearns on 4-22-16 in Industry Trends

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