path to purchase Archives - ShopperTrak
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Using Technology to Engage Along the Path-to-Purchase

ShopperTrak’s Chief Product Officer, Chetan Ghai, offers his take on engaging with the increasingly educated shopper along the ever-changing path-to-purchase. Given that nearly 75% of shoppers leave stores without making a purchase, Ghai discusses the role that technology will play in providing critical insight into the consumer’s path-to-purchase and how to leverage this insight to...

by Kevin Kearns on 3-23-16 in Industry Trends

Digital Retail Journey: 5 Ways to Attract, Delight and Retain Customers

How well do you really understand your shoppers’ paths-to-purchase? Today’s modern path-to-purchase is complicated, and digital retail presents consumers’ with seemingly infinite options for researching and completing a purchase. Only the retailers that leverage savvy digital tools and rich customer information will stay top of mind and drive desirable shop-buy-repeat behaviors. ShopperTrak has teamed up...

by Katie Twohy on 2-22-16 in Industry Trends

The Path to Purchase: Understanding the Customer Journey

Understanding and engaging with shoppers along their path-to-purchase is more essential than ever in today’s dynamic retail environment. Although the stages of the customer journey – need recognition, information search, alternative elevation, purchase decision and post purchase – remain, shopper behavior in each stage has radically changed. The internet, combined with the growing number of...

by Kevin Kearns on 11-12-15 in Industry Trends

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