path to purchase Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Article

Dynamic Facebook Ads, Retailers’ Newest Friend

In case you haven’t heard, Facebook recently launched dynamic ads for retail — a digital advertising platform that aims to drive physical store sales. By utilizing Facebook’s abundance of information about its users, these new Facebook ads pair a nearby store location with a picture of a product that is relevant to each Facebook user. Facebook’s...

by Bill McCarthy on 12-9-16 in Technology
Video

Using Technology to Engage Along the Path-to-Purchase

ShopperTrak’s Chief Product Officer, Chetan Ghai, offers his take on engaging with the increasingly educated shopper along the ever-changing path-to-purchase. Given that nearly 75% of shoppers leave stores without making a purchase, Ghai discusses the role that technology will play in providing critical insight into the consumer’s path-to-purchase and how to leverage this insight to...

by Kevin Kearns on 3-23-16 in Industry Trends
eBook

Digital Retail Journey: 5 Ways to Attract, Delight and Retain Customers

How well do you really understand your shoppers’ paths-to-purchase? Today’s modern path-to-purchase is complicated, and digital retail presents consumers’ with seemingly infinite options for researching and completing a purchase. Only the retailers that leverage savvy digital tools and rich customer information will stay top of mind and drive desirable shop-buy-repeat behaviors. ShopperTrak has teamed up...

by Dana O'Neill on 2-22-16 in Industry Trends
Article

The Path to Purchase: Understanding the Customer Journey

Understanding and engaging with shoppers along their path-to-purchase is more essential than ever in today’s dynamic retail environment. Although the stages of the customer journey – need recognition, information search, alternative elevation, purchase decision and post purchase – remain, shopper behavior in each stage has radically changed. The internet, combined with the growing number of...

by Kevin Kearns on 11-12-15 in Industry Trends
Webinar

10 Tactics to Improve the Shopper Experience

On Tuesday, August 18, ShopperTrak participated in a webinar hosted by RIS News about the “New Rules of Customer Engagement in a Disrupted Landscape”, which focused on ways that retailers can engage with shoppers across the path-to-purchase in order to drive sales. Highlights include how to: Create compelling at-home browsing and shopping experiences Drive shoppers to stores, increasing...

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