People Counting Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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The Evolution of Retail Traffic Counting

Visual merchandising. Virtual merchandising. Endless aisles. Digital catwalks. Memory mirrors. Retailers are investing millions in new technologies to enhance the shopper experience and increase sales, putting a digital flare on in-store shopping. However, you still need an answer to the age-old question: does it work? More specifically, are the investments you’re making toward improving the...

by Chetan Ghai on 10-6-15 in Technology
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New Year’s Resolution: Getting Retail Customers to Exercise More

New Year’s resolutions usually have “more exercise” at the top of the list. We all know of the obvious physical benefits exercise provides. However, we may not be aware of the role it plays in how we engage with content and the likelihood we pass that information along to others.

by Kevin Kearns on 4-22-14 in Holidays

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