retail calendar Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article

The Retail Calendar and the Implications of Shifting on Retail Sales

While most rely on a 12 month calendar, the retail industry follows the 4-5-4 Calendar. The 4-5-4 Calendar was developed in the 1940s after Saturdays and Sundays emerged as a large percentage of  retail sales. The straight calendar that was being used to report monthly sales had a varying number of weekends per month year-to-year,...

by Kevin Kearns on 3-30-15 in Industry Trends

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