retail calendar Archives - ShopperTrak
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The Retail Calendar: Importance & Impact on Forecasting

The retail calendar lies at the core of nearly every major retail operation. Because shopping is highly dependent on day of the week, month of the year, and holidays, the importance of this calendar cannot be overstated. Having the right comparison periods is critical to understanding performance. In the latest edition of ShopperTrends, Brian Field,...

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The Retail Calendar and the Implications of Shifting on Retail Sales

While most rely on a 12 month calendar, the retail industry follows the 4-5-4 Calendar. The 4-5-4 Calendar was developed in the 1940s after Saturdays and Sundays emerged as a large percentage of  retail sales. The straight calendar that was being used to report monthly sales had a varying number of weekends per month year-to-year,...

by Kevin Kearns on 3-30-15 in Industry Trends

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