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Risking Retail Irrelevancy: The Importance of Omnichannel

In Innovative Retail Technologies’ annual special report, “Omni-Channel Retailing,” Brian Kilcourse and Paula Rosenblum penned the article, “Omni-Channel: Taking Time, Money, Commitment, and Technology.” Kilcourse and Rosenblum, of Retail Systems Research, draw on industry research as well as their own retailer survey results to paint a picture of the state of omnichannel retailing in 2016....

by Kevin Kearns on 4-15-16 in Technology

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