retail operations Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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On Traffic Adoption & Company Culture, Two Retailers’ Perspectives

Ramping up a company’s business intelligence investment — whether it’s in traffic adoption or something else entirely — is often, by its very nature, a risky investment and a tough sell to the c-suite. Why? Because, as we’ve discussed previously, business intelligence solutions generally come with a high upfront cost – not to mention, deriving...

Brian Field
by Brian Field on 2-24-17 in Industry Trends
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Consumer Behavior Analysis Improves In-Store Operations

For its 5th consecutive year,  Retail TouchPoints recently published its annual Technology Preview, which features exclusive predictions from 15 top retail executives. We’re happy to report that Nick Nick Pompa, ShopperTrak’s General Manager, was selected as one of the 15 executives. Check out his prediction (below) on how retailers can leverage technology to better understand consumer behavior...

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Why the In-Store Experience Still Matters

Think back to ten years ago. If you knew then how e-commerce would impact your business today, would you have as many store locations as you do now? Would your spaces be as big? Our friends at Bain & Company asked us this very question. Within moments, we felt reassured in our belief that, despite...

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Sneak Peek: Best Practices in Field Adoption, a Retail Summit Workshop

We’re excited to share information about a highly anticipated new workshop at Retail Summit 2016: Best Practices in Field Adoption. Led by the team that runs ShopperTrak’s field adoption efforts, this session is ideal for Operations professionals who want to instill a “culture of traffic” in their organization. In this interactive workshop, you’ll hear directly...

by Kevin Kearns on 3-29-16 in Industry Trends
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Creating Omnichannel Fulfillment Strategies, How One Retailer Did It

It’s no secret that “going omnichannel” is a significant challenge for most retailers, which is why it’s important to learn from exemplary retailers who succeed in creating omnichannel fulfillment strategies in today’s increasingly technological landscape. In the most recent edition of STORES Magazine, Craig Guillot investigated American Eagle Outfitter’s (AEO) innovative omnichannel fulfillment strategy.  In...

by Dana O'Neill on 3-1-16 in Industry Trends
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Retail Scheduling 101

When developing your store schedule, it’s easy to get lost in managing both payroll spend and associate hours. One key point I’ve stressed in previous posts, and throughout my professional career, is to mind the balance between associates and shoppers. This means you should avoid cutting payroll as a way to save money. While cutting...

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Retail Traffic Adds Context to Performance Evaluations

The end of the holiday season means more than just store cleanup and clearance sales – it marks the beginning of the annual ritual of store team performance evaluations. Throughout my retail career – from stock person to store manager and beyond – it was a time to reflect on the year, review individual and...

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The Evolving Role of the Retail CIO: Challenges, Changes, and Where We are Now

ShopperTrak’s CTO, Adan Pope, talks about the changing responsibilities of CIOs and challenges the retail CIO, specifically, faces today. Q: To begin, how do you think the role of the CIO has changed in recent years? A: Until roughly ten years ago, CIOs were often “tech people” who had backgrounds in fields such as IT...

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Mid-Week Schedule Changes are a Losing Strategy

When it comes to providing the right level of customer service within their physical stores, retailers find themselves in a dilemma. Economic uncertainty, coupled with the changing retail landscape, have made it more difficult than ever to predict shopping trends, in-store traffic and subsequent sales revenues. As a result, retailers have become even more risk...

Video

Applying Retail Analytics, Essential Steps

Retailers and mall owners juggle a variety of data sets to assess store operations, marketing efforts and customer behaviors, but, for many, it remains a challenge to act on the very insights that are outlined in different reports. In this new video, ShopperTrak’s VP of Professional Services, Kristin Kranias, discusses using traffic data as the...

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