retail technology Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Article

Associate Effectiveness Drives Seasonal Success for Apparel Retailers

Capitalizing on busy seasonal shopping periods is critical for apparel retailers. This year, the National Retail Federation predicts that total 2016 back-to-school sales will reach $75.8 billion, with a significant portion going toward apparel. The holiday season generates an estimated 19 percent of annual sales for apparel retailers, according to Cowen & Co., representing an...

Brian Field
by Brian Field on 9-29-16 in Industry Trends
Article

Omnichannel And The Importance Of Leveraging Technology

The term “omnichannel” emerged and was promptly adopted by individuals across the retail landscape – organization leaders, influencers, reporters, and beyond. At this point, however, the word has no place in the industry. Why? Because shopping is a singular experience with various touchpoints. Your customers, in all honesty, don’t care about the concept of omnichannel...

by Adan Pope on 9-2-16 in Technology
Article

A Fine Line: Technology and Retail Associates

As my colleague pointed out in a recent piece with IRT, technology plays a significant role in the life of a retail associate – beginning at the onboarding phase and extending into the various activities of an everyday shift. And, as a result of changing consumer expectations, the use cases for multiple associate-used technologies are only increasing....

by Adan Pope on 8-11-16 in Industry Trends
Article

Technology and the Store of the Future

The rapid advancement of technology, with its inherent connectivity, has dramatically affected individual behavior. One of the instances in which this shift is most evident is in retail. Today, a shopper interacts with a brand in the store and at home, via social media, on his or her mobile phone, and through a store associate....

by Adan Pope on 8-3-16 in Technology
Article

A Smart Retail IoT Strategy is Both Possible and Necessary

The following article was originally published in Retail Info Systems News  on July 08, 2016. The proliferation of mobile technologies combined with widespread Internet access has rapidly altered just about every aspect of our lives. Now, the Internet of Things (IoT) promises an even greater revolution. Some applications – such as smart cities that use...

by Adan Pope on 7-13-16 in Technology
eBook

5 Critical Components of a Successful IoT Retail Strategy

The Internet of Things (IoT) is poised to transform the retail industry. As consumers’ expectations, along with their shopping habits, evolve, retailers must prepare to leverage data and new technology to compete in today’s rapidly advancing marketplace. We know that it can be challenging to stay up to date on the latest IoT advances, which is...

by Bill McCarthy on 6-29-16 in Industry Trends
Article

Tips for Mastering Phygital Retailing: 3 Brands that Got it Right

In recent years, consumers have undeniably come to expect, as opposed to desire, “phygital” retail – which, like its sibling term “omnichannel,” refers to the act of creating a seamless integration between the physical and digital shopping experiences. Equipped with the power to disrupt traditional sales models, phygital communications can help retailers get even closer...

by Bill McCarthy on 6-17-16 in Industry Trends
Video

Introduction to Retail Analytics: KPIs, Traffic Counts, and More

Ever wonder how location-based technology helps retail businesses grow? Been curious to know precisely which KPI is the most important for your business? These questions and more are answered in the following video interview between Luke Horrocks, a ShopperTrak Engagement Manager, and Retail Systems, a leading POS business. In this informative interview, Horrocks explains the...

by Bill McCarthy on 6-16-16 in Industry Trends
Article

The Retail Doc Weighs In: a Prescription for In-Store Success

We’re excited for Bob Phibbs — the acclaimed speaker, writer, and CEO of the Retail Doctor, a New York-based retail consultancy — to be in Chicago later this week, where he will deliver the keynote speech at this year’s Retail Summit. For more than two decades, Phibbs has worked closely with several of the world’s...

by Kevin Kearns on 5-10-16 in Industry Trends
Article

The Connected Shopper

A journey through a shopper’s experience using in-store Wi-Fi When shoppers connect to your Wi-Fi, it’s important for you to connect with them, as well. Opening up your Wi-Fi network builds loyalty, improves sales, and delivers demographic and consumer behavior data that might not otherwise be captured. Picture yourself as a shopper: You are in...

by Kevin Kearns on 1-20-16 in Technology
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