retail trends Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Article

How ‘Shoppertainment’ Elevates the In-Store Experience to Drive Traffic and Sales

Online retail sales continue to grow as changing shopper behavior places greater expectations on brick-and-mortar retail. Despite this trend, store-based retailing remains more profitable than direct-to-consumer retailing, largely due to the high cost of free shipping and returns associated with online sales. The silver lining for retailers is that many consumers still prefer in-store shopping....

by Bill McCarthy on 8-30-16 in Industry Trends
Article

Back-to-School 2016: Capturing the College Student’s Dollar

Despite the increasing financial strain for college graduates, college students reportedly possess $545 billion in spending power. That means that it’s high time for retailers to modify promotional efforts in order to increase brand engagement among Millennials. Throughout this Back-to-School and holiday season, take time to reconsider where, why, and how college students interact with your...

by Bill McCarthy on 8-26-16 in Industry Trends
Article

A Fine Line: Technology and Retail Associates

As my colleague pointed out in a recent piece with IRT, technology plays a significant role in the life of a retail associate – beginning at the onboarding phase and extending into the various activities of an everyday shift. And, as a result of changing consumer expectations, the use cases for multiple associate-used technologies are only increasing....

by Adan Pope on 8-11-16 in Industry Trends
Article

Leveraging Interior Analytics in Retail

How shopper data shapes the in-store experience Q: What is a common misconception about the use of interior analytics in a retail operation? A: Historically, there have been questions of viability and reliability of certain location-based technologies and retailers have struggled to determine a significant ROI. I think one big misconception regarding interior analytics is...

Article

Waiting in Lines and the Impact on Your Bottom Line

Estimates indicate that Americans spend roughly 37 billion hours per year waiting in lines. And, the average consumer can spend up to two years waiting in lines! Recently, the TSA has made headlines with horror stories, in which travelers waited, trapped in seemingly endless security lines. The results: missed flights, overnights at the airport, a very public...

Article

Training Associates to be Effective, and The Role of Technology

Well-trained associates are a vital piece of achieving success in retail, and yet associate training and retention pose significant challenges. Why? Because retailers are under intense pressure to keep costs low and sales high. And, unfortunately, staffing is still viewed as an expense that needs to be controlled and even cut in order to generate...

Brian Field
by Brian Field on 7-20-16 in Industry Trends
Infographic

4th of July’s Top 5: Shopper Traffic Results, by City

Determining staffing needs over a holiday weekend can be a challenge for retailers, as holiday weekends often bring uncertainty around shopping behavior.  Will the free time that comes with a holiday cause more people to flock to the stores, or prompt them to stay at home? When traffic could conceivably skyrocket or plummet, how can a retailer staff...

Article

What Does Your Storefront Say About Your Business?

First impressions matter. Storefronts can attract or repel customers instantly. In fact, results from a recent study performed by Morpace say that 52% of customers have avoided a business altogether because it looked unappealing. In order to capitalize on pass-by traffic and drive sales, pay attention to the following factors that affect customers’ first impressions:...

Article

Training, Associate Effectiveness, and the Role of Technology

A version of this article originally appeared in Innovative Retail Technologies. Well-trained associates are a vital piece to achieving success in retail, and yet associate training and retention pose significant challenges. Why? Because retailers are under intense pressure to keep costs low and sales high. And, unfortunately, staffing is still viewed as an expense that...

Brian Field
by Brian Field on 6-24-16 in Industry Trends
Video

Introduction to Retail Analytics: KPIs, Traffic Counts, and More

Ever wonder how location-based technology helps retail businesses grow? Been curious to know precisely which KPI is the most important for your business? These questions and more are answered in the following video interview between Luke Horrocks, a ShopperTrak Engagement Manager, and Retail Systems, a leading POS business. In this informative interview, Horrocks explains the...

by Bill McCarthy on 6-16-16 in Industry Trends
1 2 3 4

Schedule a Free Demo