technology Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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Dynamic Facebook Ads, Retailers’ Newest Friend

In case you haven’t heard, Facebook recently launched dynamic ads for retail — a digital advertising platform aimed to drive physical store sales. By utilizing Facebook’s abundance of information about their users, Facebook ads pair a nearby store location with a picture of a product relevant to each Facebook user. Facebook’s choice to create these ads...

What Users Want: Top 6 Most Valuable Features of a Business Intelligence System

Ever wonder what the people who actually use business intelligence systems everyday really think? We have. As unabashed producers of BI systems, ShopperTrak understands that creating a user-friendly system that decided to take stock of what real users of real business intelligence systems truly think of the products they use everyday. In order to gain insight...

by Bill McCarthy on 10-17-16 in Industry Trends
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Omnichannel And The Importance Of Leveraging Technology

The term “omnichannel” emerged and was promptly adopted by individuals across the retail landscape – organization leaders, influencers, reporters, and beyond. At this point, however, the word has no place in the industry. Why? Because shopping is a singular experience with various touchpoints. Your customers, in all honesty, don’t care about the concept of omnichannel...

by Adan Pope on 9-2-16 in Technology
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The Future of Mobile Payments: Are They Here to Stay?

Will credit cards soon meet the fate of the personal check, becoming a thing of the past? Though mobile payments (m-payments) have undeniable consumer appeal and their predominance seems inevitable in this era of rapid technological advancement, retailers have been slow to adopt the necessary platforms that support m-payments. In fact, according to Planet Retail,...

by Kevin Kearns on 5-25-16 in Technology
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Change Management is More Important than Ever

Defined, change management refers to any approach to transition individuals, teams, and organizations to use methods intended to re-direct the use of resources, business process, budget allocations, or other modes of operation that significantly reshape a company or organization. A basic instance of change management in a retail setting is the implementation of headsets among...

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Using Technology to Engage Along the Path-to-Purchase

ShopperTrak’s Chief Product Officer, Chetan Ghai, offers his take on engaging with the increasingly educated shopper along the ever-changing path-to-purchase. Given that nearly 75% of shoppers leave stores without making a purchase, Ghai discusses the role that technology will play in providing critical insight into the consumer’s path-to-purchase and how to leverage this insight to...

by Kevin Kearns on 3-23-16 in Industry Trends
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Top 10 of 2015: Our Favorite Articles on Tech & Data in Retail

As January comes to a close and we put NRF’s BIG Show behind us, it has never been more clear that 2016 is in full swing. But let’s not forget everything that we’ve learned over the past year. 2015 was a big year for retail, which is why the team, here at ShopperTrak, rounded up...

Vote for ShopperTrak in the IoT Postscapes Award

Now in its 5th year, the Internet of Things Awards honor the year’s best products, organizations and ideas that shape the IoT. The Internet of Things is a vast effort, requiring cooperation between companies, governments, and academic institutions. As part of the IoT Postscapes Award, ShopperTrak is nominated in the Industry Wrangler category, which honors...

by Kevin Kearns on 1-13-16 in Technology
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The Evolving Role of the Retail CIO: Challenges, Changes, and Where We are Now

ShopperTrak’s CTO, Adan Pope, talks about the changing responsibilities of CIOs and challenges the retail CIO, specifically, faces today. Q: To begin, how do you think the role of the CIO has changed in recent years? A: Until roughly ten years ago, CIOs were often “tech people” who had backgrounds in fields such as IT...

by Adan Pope on 12-9-15 in Technology
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The Evolution of Retail Traffic Counting

Visual merchandising. Virtual merchandising. Endless aisles. Digital catwalks. Memory mirrors. Retailers are investing millions in new technologies to enhance the shopper experience and increase sales, putting a digital flare on in-store shopping. However, you still need an answer to the age-old question: does it work? More specifically, are the investments you’re making toward improving the...

by Chetan Ghai on 10-6-15 in Technology
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