technology Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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Review: In-Store Analytics at NRF 2017

While ShopperTrak has attended NRF’s Big Show for many years, NRF 2017 was notably different for us. Following our acquisition by Tyco and the integration of our brand to form the traffic insights business under Tyco Retail Solutions, we were proud to exhibit in this year’s show as part of the Tyco Retail Solutions booth....

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Small Business, Big Advantage: Technology and Vendor Relationships

While it is understandable for small and medium-sized (SMB) retail businesses to feel overwhelmed by their large-scale competitors, especially when comparing cash flow, they, in fact, possess clear competitive advantages. Technology can be a catalyst for capitalizing on these advantages, and when implemented properly via solid vendor relationships, it allows SMBs to surpass competitive businesses,...

by Bill McCarthy on 1-5-17 in Technology
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Dynamic Facebook Ads, Retailers’ Newest Friend

In case you haven’t heard, Facebook recently launched dynamic ads for retail — a digital advertising platform that aims to drive physical store sales. By utilizing Facebook’s abundance of information about its users, these new Facebook ads pair a nearby store location with a picture of a product that is relevant to each Facebook user. Facebook’s...

by Bill McCarthy on 12-9-16 in Technology
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What Users Want: Top 6 Most Valuable Features of a Business Intelligence System

Ever wonder what the people who actually use business intelligence systems everyday really think? We have. As unabashed producers of BI systems, ShopperTrak understands that creating a user-friendly system that decided to take stock of what real users of real business intelligence systems truly think of the products they use everyday. In order to gain insight...

by Bill McCarthy on 10-17-16 in Industry Trends
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Omnichannel And The Importance Of Leveraging Technology

The term “omnichannel” emerged and was promptly adopted by individuals across the retail landscape – organization leaders, influencers, reporters, and beyond. At this point, however, the word has no place in the industry. Why? Because shopping is a singular experience with various touchpoints. Your customers, in all honesty, don’t care about the concept of omnichannel...

by Adan Pope on 9-2-16 in Technology
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Training Associates to be Effective, and The Role of Technology

Well-trained associates are a vital piece of achieving success in retail, and yet associate training and retention pose significant challenges. Why? Because retailers are under intense pressure to keep costs low and sales high. And, unfortunately, staffing is still viewed as an expense that needs to be controlled and even cut in order to generate...

Brian Field
by Brian Field on 7-20-16 in Industry Trends
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The Future of Mobile Payments: Are They Here to Stay?

Will credit cards soon meet the fate of the personal check, becoming a thing of the past? Though mobile payments (m-payments) have undeniable consumer appeal and their predominance seems inevitable in this era of rapid technological advancement, retailers have been slow to adopt the necessary platforms that support m-payments. In fact, according to Planet Retail,...

by Kevin Kearns on 5-25-16 in Technology
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Change Management is More Important than Ever

Defined, change management refers to any approach to transition individuals, teams, and organizations to use methods intended to re-direct the use of resources, business process, budget allocations, or other modes of operation that significantly reshape a company or organization. A basic instance of change management in a retail setting is the implementation of headsets among...

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Using Technology to Engage Along the Path-to-Purchase

ShopperTrak’s Chief Product Officer, Chetan Ghai, offers his take on engaging with the increasingly educated shopper along the ever-changing path-to-purchase. Given that nearly 75% of shoppers leave stores without making a purchase, Ghai discusses the role that technology will play in providing critical insight into the consumer’s path-to-purchase and how to leverage this insight to...

by Kevin Kearns on 3-23-16 in Industry Trends
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Top 10 of 2015: Our Favorite Articles on Tech & Data in Retail

As January comes to a close and we put NRF’s BIG Show behind us, it has never been more clear that 2016 is in full swing. But let’s not forget everything that we’ve learned over the past year. 2015 was a big year for retail, which is why the team, here at ShopperTrak, rounded up...

by Kevin Kearns on 1-29-16 in Popular Posts
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