traffic data Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
Article

December Shopping Prediction: Super Saturday Shopper Visits

In order to predict traffic on Super Saturday accurately, it is critical is to account for the ways in which calendar shifts affect December shopping behavior. ShopperTrak’s historical December shopping data clearly indicates a strong positive correlation between traffic levels and the calendar proximity of Super Saturday and Christmas Eve: the intensity of Super Saturday...

by Bill McCarthy on 12-16-16 in Industry Trends
Article

Behind the Scenes: 3 Steps to Successfully Predict Holiday Traffic

Using Historical Traffic Data to Inform 2016 Holiday Planning  Hopefully, you’re already looking at your stores’ historical traffic data and planning for the 2016 holiday season, but if you haven’t gotten around to the analysis yet, or are looking for some tips to make sure you’re on the right track, ShopperTrak is here to help....

Brian Field
by Brian Field on 11-10-16 in Holidays
Article

Associate Effectiveness Drives Seasonal Success for Apparel Retailers

Capitalizing on busy seasonal shopping periods is critical for apparel retailers. This year, the National Retail Federation predicts that total 2016 back-to-school sales will reach $75.8 billion, with a significant portion going toward apparel. The holiday season generates an estimated 19 percent of annual sales for apparel retailers, according to Cowen & Co., representing an...

Brian Field
by Brian Field on 9-29-16 in Holidays
Infographic

4th of July’s Top 5: Shopper Traffic Results, by City

Determining staffing needs over a holiday weekend can be a challenge for retailers, as holiday weekends often bring uncertainty around shopping behavior.  Will the free time that comes with a holiday cause more people to flock to the stores, or prompt them to stay at home? When traffic could conceivably skyrocket or plummet, how can a retailer staff...

Article

How Lucky Brand Leveraged ShopperTrak Academy to Improve Store Performance

Many retailers who leverage traffic data face the challenge of training their field team on how to use and apply the data in their stores. Traffic data is a critical part of understanding how well a store is performing, and gives retailers actionable insight into where they can make improvements to enhance the overall customer...

Article

A View from the Retail Summit, One Retailer’s Reflections

Never been to a ShopperTrak customer conference? It’s not too late to change that by attending this year’s Retail Summit, which is just around the corner on May 11th in Chicago. To provide personalized insight into what it’s truly like to attend Retail Summit, we spoke to a retailer who attended the 2015 event for...

by Kevin Kearns on 4-21-16 in Industry Trends
eBook

Traffic and its Value for Every Function

For certain leaders within retail organizations, the benefits of collecting retail traffic data are clear. For example, a store manager knows that a sales boost during power hours signals that staffing and foot traffic are successfully aligned. Yet, not all of traffic data’s benefits are so easily apparent, which can make it difficult for traffic...

by Kevin Kearns on 3-8-16 in Industry Trends

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