Fall will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from November 1 through December 31. While GAFO sales are projected to increase 2.4%, to ensure a rewarding holiday season, retailers should pay close attention to the impact of three critical retail trends:
- The shift toward earlier holiday shopping
- Preferences to visit retailers on top shopping days vs. regularly throughout the season
- The impact of a blurred online and offline experience
Get my perspective on the upcoming holiday season and other retail trends in this Chain Store Age piece: Holiday Forecast: Will earlier Hanukkah fuel even bigger November sales?