Three Holiday Retail Trends to Watch - ShopperTrak

Three Holiday Retail Trends to Watch

Article
by Kevin Kearns on 9-23-15 in Holidays

Fall will be over in a flash, and with it, all eyes will be on the holiday season, which is measured from November 1 through December 31. While GAFO sales are projected to increase 2.4%, to ensure a rewarding holiday season, retailers should pay close attention to the impact of three critical retail trends:

  • The shift toward earlier holiday shopping
  • Preferences to visit retailers on top shopping days vs. regularly throughout the season
  • The impact of a blurred online and offline experience

Get my perspective on the upcoming holiday season and other retail trends in this Chain Store Age piece: Holiday Forecast: Will earlier Hanukkah fuel even bigger November sales?

Read more posts by Kevin Kearns

Kevin Kearns is the Chief Revenue Officer at ShopperTrak, where he oversees the professional services and marketing department, as well as the global sales and sales operations teams. He previously served as the Chief Sales Officer, where he was responsible for leading global sales and customer service operating in over 90 countries.

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