Three Methods for Applying Interior Analytics to Marketing and Merchandising Strategies - ShopperTrak

Three Methods for Applying Interior Analytics to Marketing and Merchandising Strategies

by Kevin Kearns on 10-3-14 in Industry Trends

The modern e-commerce boom has forever changed the way consumers worldwide conduct business. As the number of shoppers making purchases through online markets increases, brick-and-mortar retailers have felt growing pressure to draw more shoppers to their physical

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store locations. With new technologies like ShopperTrak’s Interior Analytics software, retailers have an intuitive means for studying everything from shopper traffic to the effectiveness of marketing strategies like TV campaigns or new product lines.

To read more about how retail marketing and merchandising teams can use location-based analytics to successfully pull shoppers offline and into the physical marketplace, visit http://www.shoppertrak.eu/blog/three-methods-applying-interior-analytics-marketing-merchandising-strategies3/

Read more posts by Kevin Kearns

Kevin Kearns is the Chief Revenue Officer at ShopperTrak, where he oversees the professional services and marketing department, as well as the global sales and sales operations teams. He previously served as the Chief Sales Officer, where he was responsible for leading global sales and customer service operating in over 90 countries.

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