The modern e-commerce boom has forever changed the way consumers worldwide conduct business. As the number of shoppers making purchases through online markets increases, brick-and-mortar retailers have felt growing pressure to draw more shoppers to their physical
store locations. With new technologies like ShopperTrak’s Interior Analytics software, retailers have an intuitive means for studying everything from shopper traffic to the effectiveness of marketing strategies like TV campaigns or new product lines.
To read more about how retail marketing and merchandising teams can use location-based analytics to successfully pull shoppers offline and into the physical marketplace, visit http://www.shoppertrak.eu/blog/three-methods-applying-interior-analytics-marketing-merchandising-strategies3/