Article Archives - ShopperTrak
Retailers’ 6 Steps to Holiday Success Featured Infographic Holiday Prep Series, Step 1: Forecasting and Communication Featured Article Holiday Prep Series, Step 2: Staffing and Training Featured Article
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Consumer Behavior Analysis Improves In-Store Operations

For its 5th consecutive year,  Retail TouchPoints recently published its annual Technology Preview, which features exclusive predictions from 15 top retail executives. We’re happy to report that Nick Nick Pompa, ShopperTrak’s General Manager, was selected as one of the 15 executives. Check out his prediction (below) on how retailers can leverage technology to better understand consumer behavior...

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Tour our NRF Booth: ShopperTrak Named Among Top 10 Booths at 2017 Big Show

ShopperTrak is proud to be spotlighted by RIS News for building one of the top NRF booths at the 2017 Big Show. In its article on the Best of NRF 2017, RIS ranks the ShopperTrak/TRS booth alongside those of companies such as Google, Oracle, Intel, and Samsung. If you didn’t get a chance to visit us at NRF, now is...

by Bill McCarthy on 1-27-17 in Industry Trends
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Review: In-Store Analytics at NRF 2017

While ShopperTrak has attended NRF’s Big Show for many years, NRF 2017 was notably different for us. Following our acquisition by Tyco and the integration of our brand to form the traffic insights business under Tyco Retail Solutions, we were proud to exhibit in this year’s show as part of the Tyco Retail Solutions booth....

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Elevating Retailers’ Bottom Line with Analytics

Last week, my colleague, Randy Dunn, published an interesting article on how brick-and-mortar retailers can leverage technology to gather shopper data and learn more about buyer behavior in RIS News. The timely and informative article — titled, “Elevating Retailers’ Bottom Line with Analytics” — is reprinted below in its entirety. Elevating Retailers’ Bottom Line with...

by Bill McCarthy on 1-18-17 in Industry Trends
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NRF’s Big Show 2017, a Guide

It’s called the Big Show for a reason: NRF’s Big Show 2017 will bring together a crowd of more than 33,000 attendees from 3,300+ retail companies, an EXPO hall housing more than 500 exhibitors, and 300+ speakers who will deliver, keynotes, stage sessions, breakouts, and more. This year, ShopperTrak’s presence the Big Show 2017 will...

by Bill McCarthy on 1-12-17 in Events
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Top Retail Observations of the 2016 Holiday Season

Back in October, we released our list of the Top 10 Busiest Shopping Days of 2016.  Now, it’s time to revisit the list and our holiday retail observations to see how well our predictions held up. Top 10 as predicted:  As you can see, we correctly predicted all 10 days but flipped the order of the...

Brian Field
by Brian Field on 1-11-17 in Industry Trends
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Small Business, Big Advantage: Technology and Vendor Relationships

While it is understandable for small and medium-sized (SMB) retail businesses to feel overwhelmed by their large-scale competitors, especially when comparing cash flow, they, in fact, possess clear competitive advantages. Technology can be a catalyst for capitalizing on these advantages, and when implemented properly via solid vendor relationships, it allows SMBs to surpass competitive businesses,...

by Bill McCarthy on 1-5-17 in Technology
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Weather Impacts Super Saturday Shopping

Inquiries from retailers across the U.S. flooded our inboxes last week, as everyone, it seemed, wanted to know why Super Saturday shopping levels were not as high as many hoped they’d be. ShopperTrak and retailers alike were expecting a surge in traffic on Saturday, Dec. 17th, as well as higher levels of shopper visits throughout...

Brian Field
by Brian Field on 12-22-16 in Holidays
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2016 Holiday Season Lessons: Three Takeaways from Global Retail Trends

In the midst of the biggest shopping season of the year, it’s time to take a moment and focus on the holiday season lessons that we’ve learned thus far. Holiday Season Lessons from Key Dates: Black Goes Cyber while Overtaken by Singles Over both Thanksgiving and Black Friday, brick-and-mortar net in-store sales dropped 5% and the number of...

by Tony D'Onofrio on 12-19-16 in Industry Trends
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December Shopping Prediction: Super Saturday Shopper Visits

In order to predict traffic on Super Saturday accurately, it is critical is to account for the ways in which calendar shifts affect December shopping behavior. ShopperTrak’s historical December shopping data clearly indicates a strong positive correlation between traffic levels and the calendar proximity of Super Saturday and Christmas Eve: the intensity of Super Saturday...

by Bill McCarthy on 12-16-16 in Industry Trends
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