Johnston & Murphy Talks People Counting, Conversion

Video: Johnston & Murphy Testimonial


Founded in 1850, Johnston & Murphy is a luxury American shoe brand that is known for its superior service and quality.

In this video, the company’s Executive Vice President of Retail and eCommerce, Danny Ewoldsen, shares how the adoption of ShopperTrak’s People Counting & Conversion solution led to a 10% increase in conversion, as well as gains among other KPIs.

Watch the video below to learn more about how ShopperTrak worked with Johnston & Murphy to enable sustainable and significant revenue growth.

Read more posts by Katie Twohy

Katie Twohy is the Vice President of Global Marketing for ShopperTrak, where she is responsible for leading all marketing efforts across the U.S., APAC, EMEA and Latin America regions. Twohy has served in roles of increasing responsibility with ShopperTrak, including the Director of Marketing and Product Manager for reporting services.

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