Chetan Ghai, ShopperTrak’s Chief Product Officer, contributed to Retail Touch Points’ (RTP) 2016 Technology Preview, which features insightful predictions on retail & technology from 21 leading executives.
Each executive was asked to answer the following question: “Which technology trend will impact the retail industry most significantly in 2016 (and why)?”
Ghai’s answer was included in the digital innovation category, as he discussed the importance of indoor location technology in engaging with shoppers directly, providing meaningful analytics, and driving long-term revenue.
Read Ghai’s full prediction, as well as those from other executives, in RTP’s 2016 Technology Preview.
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