3 Key Messages about Retail Innovation

3 Key Messages about Retail Innovation

by Chetan Ghai on 4-23-15 in Industry Trends

Listen as our Chief Product Officer, Chetan Ghai, talks to ISR’s Executive Editor, Erin Harris, and offers three key takeaways regarding retail innovation. Ghai also discusses our new San Francisco-based Innovation Center, which fosters cutting-edge technologies and the emerging ideas coming out of Silicon Valley, in order to help retailers enhance their business and better understand their shoppers.

The three key messages include:
1. Have a clear hypothesis about the use case of any technology
2. Be able to manage the investigation of multiple technologies
3. Fail fast and fail cheap

You can also check out the podcast with ISR on their website.

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Read more posts by Chetan Ghai

Chetan Ghai is the Chief Product Officer at ShopperTrak where he is responsible for developing new products, building strategic relationships and identifying market opportunities that can be translated into new growth. He is a veteran with more than 20 years of software development, consulting and product management experience in multiple industries.

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