As the holiday season fast approaches, retailers are gearing up for their busiest and brightest time of the year. Stuart Varney, host of Varney & Co., the highest rated market program on television, talked with ShopperTrak’s own Brian Field, senior director of retail consulting practice, about new ShopperTrak data to dispel the “retail ice age” myth as brick-and-mortar retailers prepare for increased shopper traffic during the 10 busiest shopping days.

Field shares his expert insights on how retailers are coming to terms with the intersection of bricks and clicks, changing the way they’re doing business with their customers and focusing more on experiential retail. Check out the full interview with Brian Field on Varney & Co. by clicking video below.