Easter 2015: the retail winners

by ShopperTrak on 04-20-15

As the dust settles on Easter 2015, retailers and shopping centres will be reviewing their performance to see whether the year’s first peak shopping period brought the success they had hoped for.
So which countries are celebrating a strong performance – and how did shopping patterns vary between regions?
Our review of previous Easter footfall revealed that retail traffic differs from country to country. For example, Germany, France, the UK and Italy tend to experience their busiest shopping period on Easter Saturday, whereas Austria, Ireland and Poland’s activity peaks on Good Friday.
2015 was no different, with strongest activity at different points in each region. However, there were some overall trends that are worth noting.
Here is our review of Easter weekend trading in France, the UK and Ireland. For further insights on retail footfall – including statistics for other regions – visit FootFall’s trends centre.

Busiest overall shopping day: Easter Saturday
Although there were footfall increases across the board from Friday-Sunday, Saturday was the day that European regions saw a significant boost in consumer activity across the board.

Quietest shopping day: Easter Monday
The tail-end of the Bank Holiday weekend was the only day on which retail traffic declined; Ireland’s footfall fell -6.5% Year-on-Year, while French activity declined -0.4%.

Biggest footfall winner: France
Despite strict trading regulations limiting the number of stores that can open, Easter Sunday saw an enormous +76.5% footfall increase for France – much bigger than any other nation during the period.
This will be an interesting result to keep an eye on next year, as plans to relax Sunday trading laws could lead to figures rising even further in 2016.

Bucking the trend: UK
Like France, footfall peaked on Easter Sunday, posting +24.1% improvement on the previous year.
However, it was the only region of the 3 studied to maintain its positive performance on Bank Holiday Monday; footfall rose +12.8% compared to the equivalent day in 2014. This is more great news for the industry, which saw strong retail sales during March due to Easter being early this year.

All results are based on analysis of original FootFall data. Our Site Analytics for Retailers and Site Analytics for Shopping Centres can provide detailed breakdown of your retail performance, providing vital data to boost your bottom line during peak periods.


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