MAPIC 2018 explores ‘physical in the age of digital’

Article
by ShopperTrak on 10-31-18

Each November the retail property industry gathers in Cannes for MAPIC, the leading international retail real estate event.  This year the giant show will run from 14th to 16th November, with a conference agenda designed to tackle the biggest issue facing retail today: Physical in the age of digital.

Nathalie Depetro, Director of MAPIC says merchants and retailers have long faced the need to innovate to survive the obstacles brought on by industrial, sociological and technological developments. “We must use this fact as a driving force to create the new retail mix of tomorrow,” she says. “MAPIC is the rendezvous point to gather information and expert advice as well as to select those new key partners that can accelerate innovation for retailers and developers alike.”

Changing consumption patterns in the spotlight

Retailers understand that they need the tech tools and data insight to help them progress sustainably on this evolutionary journey. No wonder MAPIC this year has dedicated so much exhibition space and airtime, to innovations and technology that support the development of future-proof shopping destinations.

ShopperTrak is delighted to be attending the show, as we have so much value to add in this arena. Our team will be on hand, ready to showcase the very latest retail traffic data and analytics solutions, which fit perfectly with the over-arching theme and sentiment of this year’s MAPIC. With new consumption patterns and changing consumer needs shaking up the retail industry, the purpose of retail property is evolving, meaning that traffic data insight has never been so essential as a tool to deliver profitable retail growth, both for landlords and retail tenants. Without it there is far less chance of understanding and acting upon shopper behaviour in the retail space.

The power of measuring progress

In the digital world, the consumer is constantly seeking emotional engagement through new physical and social experiences. Retail locations are re-evaluating their spaces to focus on social and community uses, from indoor golf, to live dance performances, to gourmet dining.

While shopping centres understand the potential of leisure, they need to know which type to focus on, and they need to be able to track traffic improvements over time, after new ideas have been implemented.

Leisure, education, culture, wellbeing

We think the MAPIC Leisure Summit on Tuesday November 13th will be a show highlight. It will look at how to set up new leisure offers in a retail location, taking into account different models, local needs and international trends. The summit will also cover the explosion of culture and education elements in mall and shopping centre locations. As authentic, vibrant places, shopping centres diversify their offer to create new experiences and attract new customers. Exhibitions, concerts, museums and cinemas all represent strong, motivating forces for consumers. With traffic counting technology it’s possible to measure and analyse the impact these elements have on a destination centre, and how the community space, alongside the retail space, is used over a typical week.

The emergence of wellness locations in shopping centres is also on the agenda. For the first time at MAPIC, a dedicated conference session will explore the best innovative beauty and wellness services, designed to create customer value, and to generate visitor footfall.

Visit us at MAPIC, stand R7.C24, to discover how ShopperTrak’s Analytic Suite can help you:

  • Maximise conversion opportunities by preparing for known visitor peaks
  • Measure the success of innovations that are introduced to shopping centres and stores
  • Optimise the tenant mix by zone by understanding traffic hotspots and flow
  • Create memorable and engaging experiences through analysing visitor loyalty and behaviours
  • Build fair and sustainable leasing models through traffic projections
  • Enhance leasing strategy by offering retail analytics as a service to tenants

Taking the pulse of the market

Over 8,600 participants are expected to attend the MAPIC 2018 conference and exhibition, including 2,100 retailers and 2,500 property developers and shopping centre owners. We believe the show provides an opportunity to take the pulse of the retail market and to share best practice. So, come along to the ShopperTrak stand, and tap into our knowledge of shopper behaviour trends. We can help you build future strategy around these increasingly powerful data sets.

Organised by Reed MIDEM, the International Retail Real Estate Market will be held in Cannes from 14th to 16th November 2018. ShopperTrak will be at stand R7.C24.

Schedule a ShopperTrak demo during MAPIC.

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