Programmatic Commerce, Retail’s Next Frontier

Programmatic Commerce, Retail’s Next Frontier


As a retail professional, there’s no doubt that you’re challenged to wrap your head around new concepts that take the industry by storm every couple of years – by now, you’re probably an old pro at speaking on ‘omnichannel experiences’ and the ‘Internet of Things.’

Now, according to Forbes, it’s time to get acquainted with a new notion that’s destined to transform the retail industry. Its name? Programmatic Commerce.

Programmatic Commerce, a term coined by the global commerce service provider Salmon, is when “consumers and businesses allow technology to make purchase decisions on their behalf based on pre-programmed parameters and learned preferences.”

This automated style of “shopping” (if it’s still fair to use that term) could bring about big challenges for marketers and retailers alike. After all, how does one market to a consumer who has automated her purchasing decisions?

For more insight into this question and Programmatic Commerce as a concept, read the entire article over at Forbes.

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Read more posts by Kevin Kearns

Kevin Kearns is the Chief Revenue Officer at ShopperTrak, where he oversees the professional services and marketing department, as well as the global sales and sales operations teams. He previously served as the Chief Sales Officer, where he was responsible for leading global sales and customer service operating in over 90 countries.

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