NPR’s Dec. 27th article and podcast, “Brick-and-Mortar Stores go Further to Get You in the Door,” gets to the heart of an increasingly-relevant challenge that many retailers confronted this holiday season: how to align online and brick-and-mortar businesses, given changing consumer preferences and shopping behaviors.
NPR spoke to Suzanne Kapner, who covers retail for the Wall Street Journal, and Warren Brown, a Food Network-backed celebrity baker who is taking his small business online. Each interviewee offers perspective on challenges that retailers face today, and tactics that get people in the door — as well as, reimagining the shopping experience.
Check out the article and podcast in NPR’s economy section today.
Ready to Take Your Business to the Next Level?
Click below to get started.Start today