ResourcesBlogs
Article

Store-y telling: why stores are retailers’ biggest media assets

by Adam Loakim on 02-20-19

Online titan Amazon has rolled out many initiatives and services that are influencing how the retail world operates, but in winning the rights to broadcast live coverage of English Premier League football in 2018 it has highlighted its position as a media player too. Viewing oneself as a media company should be the new norm...

Read More