Adan Pope - ShopperTrak
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Article

Omnichannel And The Importance Of Leveraging Technology

The term “omnichannel” emerged and was promptly adopted by individuals across the retail landscape – organization leaders, influencers, reporters, and beyond. At this point, however, the word has no place in the industry. Why? Because shopping is a singular experience with various touchpoints. Your customers, in all honesty, don’t care about the concept of omnichannel...

by Adan Pope on 9-2-16 in Technology
Article

A Fine Line: Technology and Retail Associates

As my colleague pointed out in a recent piece with IRT, technology plays a significant role in the life of a retail associate – beginning at the onboarding phase and extending into the various activities of an everyday shift. And, as a result of changing consumer expectations, the use cases for multiple associate-used technologies are only increasing....

by Adan Pope on 8-11-16 in Industry Trends
Article

Technology and the Store of the Future

The rapid advancement of technology, with its inherent connectivity, has dramatically affected individual behavior. One of the instances in which this shift is most evident is in retail. Today, a shopper interacts with a brand in the store and at home, via social media, on his or her mobile phone, and through a store associate....

by Adan Pope on 8-3-16 in Technology
Article

A Smart Retail IoT Strategy is Both Possible and Necessary

The following article was originally published in Retail Info Systems News  on July 08, 2016. The proliferation of mobile technologies combined with widespread Internet access has rapidly altered just about every aspect of our lives. Now, the Internet of Things (IoT) promises an even greater revolution. Some applications – such as smart cities that use...

by Adan Pope on 7-13-16 in Technology
Article

The Evolving Role of the Retail CIO: Challenges, Changes, and Where We are Now

ShopperTrak’s CTO, Adan Pope, talks about the changing responsibilities of CIOs and challenges the retail CIO, specifically, faces today. Q: To begin, how do you think the role of the CIO has changed in recent years? A: Until roughly ten years ago, CIOs were often “tech people” who had backgrounds in fields such as IT...

Article

This Business of IoT: What You Need to Know

ShopperTrak’s CTO gives his take on the current and future state of IoT, and what retailers must know. Over the course of his nearly 30-year career in technology, ShopperTrak’s CTO, Adan Pope, has seen plenty of once “new” technologies come and go, but none have had the impact or staying power like the Internet of...

by Adan Pope on 10-13-15 in Technology
Video

Why Retailers Should Care About the Internet of Things

Adan Pope, ShopperTrak’s Chief Technology Officer joins Erin Harris, Executive Editor of Integrated Solutions For Retailers to talk about the Internet of Things’ (IoT) impact on retail. During the podcast, you’ll learn the true definition of IoT and why it matters to retailers of every size. Adan also discusses examples of IoT done right in today’s evolved retail landscape....

by Adan Pope on 6-15-15 in Industry Trends
Article

As Technology Transforms, Focus on These Four Things

When examining today’s business technology landscape, it’s easy to get lost in the noise – the newest app, the most cutting-edge feature, or the latest buzzword. However, there are four key technology trends that are truly shaping the future of business across all industry segments. These technologies change things: they produce opportunities for fresh business...

by Adan Pope on 6-9-15 in Technology

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