Brian Field - ShopperTrak
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Amazon Prime Day Has Zero Impact on Store Traffic

As Amazon Prime Day approaches, we’ve explored what this now well-established retail event means for the wider retail community. Our conclusion is that, currently, store traffic is not affected at all by the web giant’s annual one-day flash sale. Amazon launched this mid-year promotion back in July 2015, reportedly the anniversary of the founding of...

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Customer Service Excellence Using Traffic Data

Analysts are correct to reject the alarmist headlines about the death of physical retail, but they are also right to emphasize it should be the end for boring, unexciting retailing experiences. As the industry navigates its way through a new era of consumer behavior that entails shopping journeys across multiple channels, the store becomes the...

Brian Field
by Brian Field on 4-30-18 in Industry Trends
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Blending Data Sets Takes Traffic Insight to a New Level

As the retail landscape adapts to ever-changing consumer behavior, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss, as the importance of blending data sets is on the rise. In an exclusive article for Retail Bulletin’s ‘Future of Retail’ report, Amit Patil, Global...

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End-of-Year Wrap Up: 2017 Retail Holiday Season Results

With the holiday season behind us, it’s time for retailers to complete the process of evaluating end-of-year performance through analyzing 2017 retail holiday season results. A proper holiday analysis will put any team in a solid position to showcase results to key stakeholders, and allow for the appropriate recognition of top performers. While final annual traffic...

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Super Saturday Shopping: Performance Recap

Retailers, rejoice! As reported by Mastercard, retail sales from Nov. 1 to Christmas Eve increased 4.9% versus last year – reaching the highest rate of growth since 2011 – and online sales increased more than 18%. And our Super Saturday shopping data reinforces notions of retail success, including our determination that in-store retail traffic on...

Brian Field
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Preview: 2017 Super Saturday Shopping Trends

With the second busiest shopping day of the holiday season – December 23rd (aka ‘Super Saturday’) – only a week-and-a-half away, we’ve dug into our retail traffic data to pull out a few Super Saturday shopping trends and nuances  for 2017 that retailers will want to know about. Most important to note is that the...

Brian Field
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2017 Black Friday Weekend Shopper Visits Report

Strong Shopper Numbers Kick Off  Holiday 2017: Black Friday Weekend Shopper Visit Data Backs up 2016 Improvement of YOY Trends With Black Friday behind us and December, retail’s busiest month, just around the corner, the time has come to take a deeper look at shopper behavior during Black Friday Weekend 2017, the period spanning Thanksgiving...

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Canadian Black Friday, Shopping Trends Analysis

Canadian retailers, fear not! This year, ShopperTrak conducted an in-depth analysis of Canadian Black Friday retail traffic to better understand consumer shopping behavior across the country. Overall, we know that shopping behavior during the holidays in Canada is distinctly different than it is in the U.S. Specifically, the busiest shopping day across all of Canada...

Brian Field
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3 Data-Driven Insights into Black Friday Foot Traffic 2017

Retailers, grab your notepads! With Thanksgiving Weekend around the corner, it’s high time to take note of ShopperTrak’s favorite Black Friday foot traffic trends for 2017. To devise our top three takeaways, ShopperTrak’s team analyzed 6 years of historical Black Friday foot traffic data. In order to prepare for the anticipated crowds, be sure to...

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3 Key Effects of 2017 Retail Calendar Shifts, this Holiday

With 2017 holiday sales expected to increase by up to 4% YOY,  retailers looking to see similar sales bumps should consider the effects that the ever-changing NRF retail calendar will have on seasonal foot traffic.  Here are ShopperTrak’s 3 key 2017 retail calendar shifts to bear in mind this holiday season. Saturdays in December 2017...

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