All day and all of the night: shopping malls’ new mantra
The boundaries around retail and entertainment are merging, highlighted in particular by the changing look and feel of retail malls around the globe. Shopping malls are fast becoming experience centers – defined just as much by their dining facilities, cinemas, leisure activities and music venue capability, as they are by their traditional retail offering. For...
Shopping mall tenants see turnover boost from advanced people counting tech
Today, retailers in well-managed malls have an exciting new opportunity. Thanks to property owners investing in traffic counting and data analytics solutions to power improvements to their properties, retailers are enjoying the knock-on benefit of rich insights that could help them boost conversions and turnover. ShopperTrak’s latest market report, Mall traffic data grows mall success in...
Shopping malls still win using retail traffic data
Nordstrom’s new ‘Men’s Store’ in New York just opened its doors (12.04.18), offering massages, shaves, and classic cocktails in the Clubhouse Bar. And staying true to its omnichannel obligations, there’s even 24/7 click and collect. Nordstrom is fully embracing the ‘retailtainment’ and experiential nature of new retail, making sure there’s a wow factor, and that...
Intelligent use of data drives up store productivity
Retailers have used data to shape store-based strategies for some time. But have they analyzed the right data? Historically they’ve relied on sales statistics to plan staff rosters, but this can see retailers run into problems and miss out on multiple selling opportunities. For a more productive store, and hence a more profitable store, monitoring...
Retail Analytics Benefits: 5 Retail Pros who need Traffic Data
Understanding how to use retail data is key to success in today’s accelerated retail landscape. It should come as no surprise that retail analytics continues to play an ever-increasing role in how the industry competes, affecting which businesses enjoy significant growth and which suffer losses. Data-driven decision-making presents retailers with new opportunities to determine what...
Re-Thinking Location in Retail, a Key to Profitability
These days, the modern consumer demands more of retailers than she ever has before. Not only do shoppers want convenience and availability, but they also expect that their online experience will integrate with their in-store shopping experience. This change in the way that consumers browse and buy is one of many modern consumer trends that...
How to Better Understand the In-store Customer Journey
Gut instinct about what your shopper really wants during her in-store customer journey should no longer be driving your business decisions – instead, data science should be the key driver of retail success in the coming decades. Yes, all the technology is here, and based on the deep-level accuracy that retail intelligence tools can provide, retailers are on...
4 Competitive Advantages of Retail Traffic Counting
Every retailer with physical stores grapples with increasing in-store traffic. There is a tendency to breathe a sigh of relief when the numbers steadily climb. But, in reality, higher traffic counts mean nothing if conversion rates remain lackluster. Driving consumers to a brick-and-mortar location is only the first step, albeit a crucial one, on the...