Bill McCarthy - ShopperTrak
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article
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Shopping mall tenants see turnover boost by advanced people counting tech

Today, retailers in well-managed malls have an exciting new opportunity. Thanks to property owners investing in traffic counting and data analytics solutions to power improvements to their properties, retailers are enjoying the knock-on benefit of rich insights that could help them boost conversions and turnover. ShopperTrak’s latest market report, Mall traffic data grows mall success...

by Bill McCarthy on 5-23-18 in Industry Trends
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Shopping malls still win using retail traffic data

Nordstrom’s new ‘Men’s Store’ in New York just opened its doors (12.04.18), offering massages, shaves, and classic cocktails in the Clubhouse Bar. And staying true to its omnichannel obligations, there’s even 24/7 click and collect. Nordstrom is fully embracing the ‘retailtainment’ and experiential nature of new retail, making sure there’s a wow factor, and that...

by Bill McCarthy on 5-15-18 in Industry Trends
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Intelligent use of data drives up store productivity

Retailers have used data to shape store-based strategies for some time. But have they analyzed the right data? Historically they’ve relied on sales statistics to plan staff rosters, but this can see retailers run into problems and miss out on multiple selling opportunities. For a more productive store, and hence a more profitable store, monitoring...

by Bill McCarthy on 4-21-18 in Technology
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Retail Analytics Benefits: 5 Retail Pros who need Traffic Data

Understanding how to use retail data is key to success in today’s accelerated retail landscape. It should come as no surprise that retail analytics continues to play an ever-increasing role in how the industry competes, affecting which businesses enjoy significant growth and which suffer losses. Data-driven decision-making presents retailers with new opportunities to determine what...

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Re-Thinking Location in Retail, a Key to Profitability

These days, the modern consumer demands more of retailers than she ever has before. Not only do shoppers want convenience and availability, but they also expect that their online experience will integrate with their in-store shopping experience. This change in the way that consumers browse and buy is one of many modern consumer trends that...

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How to Better Understand the In-store Customer Journey

Gut instinct about what your shopper really wants during her in-store customer journey should no longer be driving your business decisions – instead, data science should be the key driver of retail success in the coming decades. Yes, all the technology is here, and based on the deep-level accuracy that retail intelligence tools can provide, retailers are on...

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4 Competitive Advantages of Retail Traffic Counting

Every retailer with physical stores grapples with increasing in-store traffic. There is a tendency to breathe a sigh of relief when the numbers steadily climb. But, in reality, higher traffic counts mean nothing if conversion rates remain lackluster. Driving consumers to a brick-and-mortar location is only the first step, albeit a crucial one, on the...

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Big Lots Successfully Integrates Multiple Data Sets

Successful data stream integration yields win for Big Lots in Retail TouchPoints Store Operations Superstar Award In today’s world, retail operations departments are more expansive and all-encompassing than ever before. As retail operations departments evolve, employees are, year after year, faced with new-found challenges, ranging from: implementing new technological solutions that long-standing issues, managing matters pertaining to scale, and leveraging data to...

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Capturing Shoppers’ Hearts: Valentine’s Day Spending & Traffic

This year, Valentine’s Day falls on a Wednesday, which means that this weekend (Sat., 2/10 & Sun., 2/11) will likely see an increase in Valentine’s Day spending and traffic, compared to weekend averages for the year. Our analysts predict that retailers will benefit on the day before and the day of Valentine’s Day, as love-struck...

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ShopperTrak’s 2018 Must-Know Retail Technologies

Got traffic? Then, check out this hand-picked selection of innovative, must-know retail technologies that we saw at NRF’s Big Show 2018. At this year’s Big Show, the expo hall was buzzing with new, improved, and must-know retail technologies that are shaping the future of retail. But, let’s face it, that expo hall was packed — there’s...

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