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Annual Holiday Prediction: The 2018 Top Ten Busiest Shopping Days

by Brian Field on 09-18-18

With children already back in school, the general public has fall fun top of mind – autumn leaves, Halloween trick-or-treating and those ever-popular pumpkin spice lattes. But U.S. retailers are already hearing the merry sound of holiday shopper traffic as they ramp up into another busy season. At ShopperTrak, we analyze the hard facts and...

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Article

Amazon Prime Day Has Zero Impact on Store Traffic

by Brian Field on 07-05-18

As Amazon Prime Day approaches, we’ve explored what this now well-established retail event means for the wider retail community. Our conclusion is that, currently, store traffic is not affected at all by the web giant’s annual one-day flash sale. Amazon launched this mid-year promotion back in July 2015, reportedly the anniversary of the founding of...

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Customer Service Excellence Using Traffic Data

by Brian Field on 04-30-18

Analysts are correct to reject the alarmist headlines about the death of physical retail, but they are also right to emphasize it should be the end for boring, unexciting retailing experiences. As the industry navigates its way through a new era of consumer behavior that entails shopping journeys across multiple channels, the store becomes the...

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Blending Data Sets Takes Traffic Insight to a New Level

by Brian Field on 03-09-18

As the retail landscape adapts to ever-changing consumer behavior, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss, as the importance of blending data sets is on the rise. In an exclusive article for Retail Bulletin’s ‘Future of Retail’ report, Amit Patil, Global...

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Article

End-of-Year Wrap Up: 2017 Retail Holiday Season Results

by Brian Field on 01-08-18

With the holiday season behind us, it’s time for retailers to complete the process of evaluating end-of-year performance through analyzing 2017 retail holiday season results. A proper holiday analysis will put any team in a solid position to showcase results to key stakeholders, and allow for the appropriate recognition of top performers. While final annual traffic...

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Article

Super Saturday Shopping: Performance Recap

by Brian Field on 12-28-17

Retailers, rejoice! As reported by Mastercard, retail sales from Nov. 1 to Christmas Eve increased 4.9% versus last year – reaching the highest rate of growth since 2011 – and online sales increased more than 18%. And our Super Saturday shopping data reinforces notions of retail success, including our determination that in-store retail traffic on...

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Preview: 2017 Super Saturday Shopping Trends

by Brian Field on 12-12-17

With the second busiest shopping day of the holiday season – December 23rd (aka ‘Super Saturday’) – only a week-and-a-half away, we’ve dug into our retail traffic data to pull out a few Super Saturday shopping trends and nuances  for 2017 that retailers will want to know about. Most important to note is that the...

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Article

2017 Black Friday Weekend Shopper Visits Report

by Brian Field on 11-28-17

Strong Shopper Numbers Kick Off  Holiday 2017: Black Friday Weekend Shopper Visit Data Backs up 2016 Improvement of YOY Trends With Black Friday behind us and December, retail’s busiest month, just around the corner, the time has come to take a deeper look at shopper behavior during Black Friday Weekend 2017, the period spanning Thanksgiving...

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