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End-of-Year Wrap Up: 2017 Retail Holiday Season Results

by Brian Field on 01-08-18

With the holiday season behind us, it’s time for retailers to complete the process of evaluating end-of-year performance through analyzing 2017 retail holiday season results. A proper holiday analysis will put any team in a solid position to showcase results to key stakeholders, and allow for the appropriate recognition of top performers. While final annual traffic...

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Super Saturday Shopping: Performance Recap

by Brian Field on 12-28-17

Retailers, rejoice! As reported by Mastercard, retail sales from Nov. 1 to Christmas Eve increased 4.9% versus last year – reaching the highest rate of growth since 2011 – and online sales increased more than 18%. And our Super Saturday shopping data reinforces notions of retail success, including our determination that in-store retail traffic on...

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Preview: 2017 Super Saturday Shopping Trends

by Brian Field on 12-12-17

With the second busiest shopping day of the holiday season – December 23rd (aka ‘Super Saturday’) – only a week-and-a-half away, we’ve dug into our retail traffic data to pull out a few Super Saturday shopping trends and nuances  for 2017 that retailers will want to know about. Most important to note is that the...

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Article

2017 Black Friday Weekend Shopper Visits Report

by Brian Field on 11-28-17

Strong Shopper Numbers Kick Off  Holiday 2017: Black Friday Weekend Shopper Visit Data Backs up 2016 Improvement of YOY Trends With Black Friday behind us and December, retail’s busiest month, just around the corner, the time has come to take a deeper look at shopper behavior during Black Friday Weekend 2017, the period spanning Thanksgiving...

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Article

Canadian Black Friday, Shopping Trends Analysis

by Brian Field on 11-17-17

Canadian retailers, fear not! This year, ShopperTrak conducted an in-depth analysis of Canadian Black Friday retail traffic to better understand consumer shopping behavior across the country. Overall, we know that shopping behavior during the holidays in Canada is distinctly different than it is in the U.S. Specifically, the busiest shopping day across all of Canada...

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Article

3 Data-Driven Insights into Black Friday Foot Traffic 2017

by Brian Field on 11-08-17

Retailers, grab your notepads! With Thanksgiving Weekend around the corner, it’s high time to take note of ShopperTrak’s favorite Black Friday foot traffic trends for 2017. To devise our top three takeaways, ShopperTrak’s team analyzed 6 years of historical Black Friday foot traffic data. In order to prepare for the anticipated crowds, be sure to...

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Article

3 Key Effects of 2017 Retail Calendar Shifts, this Holiday

by Brian Field on 10-31-17

With 2017 holiday sales expected to increase by up to 4% YOY,  retailers looking to see similar sales bumps should consider the effects that the ever-changing NRF retail calendar will have on seasonal foot traffic.  Here are ShopperTrak’s 3 key 2017 retail calendar shifts to bear in mind this holiday season. Saturdays in December 2017...

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Article

2017 Holiday Shopping Prediction: Top 10 Busiest Days

by Brian Field on 10-10-17

A retailer’s guide to ShopperTrak’s Top 10 Busiest Holiday Shopping Days, and how this 2017 holiday shopping prediction  was created, and why it matters. Super Saturday? Black Friday? Christmas Eve? Creating an accurate 2017 holiday shopping prediction — not to mention, the busiest days of the season — can be tricky business. This is especially true...

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