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Takeaways: 2017 Retail Back to School Season

by Brian Field on 09-21-17

Busiest Days, Calendar Shifts, Effect of Prime Day on the Retail Back to School Season With the 2017 retail back to school season now firmly in the past and the holidays on the horizon, it’s time to thoughtfully record and analyze 2017 BTS performance. The importance of learning from operational triumphs and failures while they’re...

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Increasing Retail Profitability Between Back-to-School and Black Friday

by Brian Field on 07-07-17

While at this year’s Retail Summit, I had a thought-provoking discussion with William Bennett, Retail Sales Analytics Manager at The Journeys Group, about seasonal associates and how to prepare for the holiday season (which I’ve blogged about in the past here and here). William, who had just come from our ‘Investment for the Holidays’ session,...

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Leveraging Data and Scheduling Associates, Key for Successful Retailers

by Brian Field on 06-30-17

We’ve all seen recent stories about the demise of physical retail — shuttering malls, brands declaring Chapter 11, and constant iterations of layoffs. The industry is undoubtedly in a stage of contraction; however, it’s not dying off. In fact, there are many brick-and-mortar retailers performing well and opening new stores. At the same time, many...

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The Busiest Shopping Days for Brick-and-Mortar Retail

by Brian Field on 06-21-17

Every year, we at ShopperTrak analyze a wealth of historical shopper visit data in order to generate a list of the top ten anticipated busiest days for the holiday season. The list has proven to be highly valuable for physical retailers, as it highlights key dates with the greatest opportunity for generating sales. And, while...

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Article

Six Ways to Drive Store Associate Effectiveness

by Brian Field on 05-10-17

Associate Effectiveness is Key to Recurring In-Store Sales According to David Bruce in his book, “The Funniest People in Sports,” the comedian, stage, film and television star Groucho Marx once captained a charity baseball game between the comedians and the actors. He ordered Jack Benny to step up to the plate and hit a home run,...

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Article

Blending Physical and Digital Channels is Just the Beginning

by Brian Field on 04-27-17

Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities. Unified commerce unites an organization’s backend systems through a cloud platform so data...

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On Traffic Adoption & Company Culture, Two Retailers’ Perspectives

by Brian Field on 02-24-17

Ramping up a company’s business intelligence investment — whether it’s in traffic adoption or something else entirely — is often, by its very nature, a risky investment and a tough sell to the c-suite. Why? Because, as we’ve discussed previously, business intelligence solutions generally come with a high upfront cost – not to mention, deriving...

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Article

Top Retail Observations of the 2016 Holiday Season

by Brian Field on 01-11-17

Back in October, we released our list of the Top 10 Busiest Shopping Days of 2016.  Now, it’s time to revisit the list and our holiday retail observations to see how well our predictions held up. Top 10 as predicted:  As you can see, we correctly predicted all 10 days but flipped the order of the...

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