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eBook

Traffic and its Value for Every Function

by ShopperTrak on 03-08-16

For certain leaders within retail organizations, the benefits of collecting retail traffic data are clear. For example, a store manager knows that a sales boost during power hours signals that staffing and foot traffic are successfully aligned. Yet, not all of traffic data’s benefits are so easily apparent, which can make it difficult for traffic...

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eBook

Digital Retail Journey: 5 Ways to Attract, Delight and Retain Customers

by ShopperTrak on 02-22-16

How well do you really understand your shoppers’ paths-to-purchase? Today’s modern path-to-purchase is complicated, and digital retail presents consumers’ with seemingly infinite options for researching and completing a purchase. Only the retailers that leverage savvy digital tools and rich customer information will stay top of mind and drive desirable shop-buy-repeat behaviors. ShopperTrak has teamed up...

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Article

Where You Live Linked to What You’ll Buy on Valentine’s Day

by ShopperTrak on 02-11-16

Valentine’s Day is just around the corner, and love is in the air. The National Retail Federation estimates that US consumers will spend a record $20 billion, or $142 per person, on purchases related to Valentine’s Day in 2016. Aside from the typical flowers and chocolates, what other products will people shop for before the...

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Article

Shopping Patterns: Super Saturday Retail Foot Traffic

by ShopperTrak on 12-15-15

On Super Saturday, the Saturday before Christmas, shoppers flock to stores and eagerly search for last-minute gifts. On what is projected to be the second busiest day of the 2015 holiday season, what can retailers expect? Where do opportunities for increased sales exist? ShopperTrak’s aggregated Super Saturday data from 2012 – 2014 reveals that the...

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Article

Is Thanksgiving Day Shopping a Thing of the Past?

by ShopperTrak on 11-20-15

This year, many prominent retailers — including, Barnes & Noble, T.J. Maxx, Nordstrom, DSW, and Staples— have decided to opt out of portions of the upcoming holiday weekend and lock their doors for Thanksgiving Day shopping. In past years, when many stores have raced to open as early as possible on Thanksgiving, it can be...

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Infographic

A Portrait of the Holiday Shopper: What to Expect

by ShopperTrak on 11-17-15

Understanding your shoppers’ perspectives is critical during the holiday season. You must prepare not only for traffic spikes, but for a more demographically diverse shopper pool than at any other point throughout the year. ShopperTrak’s 2015 Holiday Shopper infographic examines holiday shoppers’ habits, expectations, and how their perspectives on shopping differ by generation. For greater...

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Infographic

2015 Top Ten Busiest Holiday Shopping Days

by ShopperTrak on 10-20-15

Last year’s top ten busiest days for foot traffic accounted for nearly 28% of sales during the November and December holiday season, and ShopperTrak expects this year’s top ten to be just as important. As more prepared and price-conscious shoppers start their holiday gift buying, gain insight into: Anticipated busiest (and slowest) days for traffic...

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