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Kim Melvin, senior director, Global Retail Marketing at Sensormatic Solutions, shares her insights on key trends and findings from the latest consumer shopping behavior survey. Retailers are finally beginning to reopen after COVID-19 forced them to close their doors for nearly three months. As restrictions ease and in-store shopping returns, many are asking themselves: How...
Kim Melvin, senior director, Global Retail Marketing at Sensormatic Solutions, shares her insights on key trends and findings from the latest consumer shopping behavior survey. The 2020 retail landscape is looking drastically different due to COVID-19. Stay-at-home orders, social distancing guidelines, brick-and-mortar store closings and product shortages have prompted consumers’ behaviors and shopping habits to...