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Why Retailer’s Need to Reconsider their Operating Model as they Emerge from COVID-19

by Peter McCall on 06-11-20

In part two of the four-part Blog Series, Pete McCall, senior manager of the ShopperTrak retail consulting practice, discusses what the new retail operating model must consider as retailers emerge from COVID-19: Pre-COVID-19, brick-and-mortar retail offered few assurances to executives about the optimal operating model. Chief Experience Officers demanded a shift toward experiential retail and...

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