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The Impact of Consumer Sentiment on Holiday Retailing During a Pandemic

by Peter McCall on 10-23-20

Shoppers visiting stores for non-essential items came to a screeching halt in the early weeks of the pandemic. Then, as late spring arrived, retailers began cautiously reopening and in-store traffic began to steadily improve. At the beginning of the reopening period, consumers expressed a high degree of concern about returning to in-store shopping. Our first...

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Article

Why Retailer’s Need to Reconsider their Operating Model as they Emerge from COVID-19

by Peter McCall on 06-11-20

In part two of the four-part Blog Series, Pete McCall, senior manager of the ShopperTrak retail consulting practice, discusses what the new retail operating model must consider as retailers emerge from COVID-19: Pre-COVID-19, brick-and-mortar retail offered few assurances to executives about the optimal operating model. Chief Experience Officers demanded a shift toward experiential retail and...

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