Tag, You’re It! The Importance of Source Tagging During COVID-19 & the HolidaysRead more
The Impact of Consumer Sentiment on Holiday Retailing During a PandemicRead more
Personalizing the Shopper Journey for Memorable In-Store ExperiencesDownload
Store innovations: Which store tech makes business sense now?Read more
The Future of Retail: Building a business case for in-store technologyDownload
Venue Reopening ChecklistDownload
What does Customer Engagement Look Like in the Post COVID-19 Retail Reality?Read more
How to Win with Service and Labor in the Post COVID-19 Retail RealityRead more
Shoppers visiting stores for non-essential items came to a screeching halt in the early weeks of the pandemic. Then, as late spring arrived, retailers began cautiously reopening and in-store traffic began to steadily improve. At the beginning of the reopening period, consumers expressed a high degree of concern about returning to in-store shopping. Our first...
In part two of the four-part Blog Series, Pete McCall, senior manager of the ShopperTrak retail consulting practice, discusses what the new retail operating model must consider as retailers emerge from COVID-19: Pre-COVID-19, brick-and-mortar retail offered few assurances to executives about the optimal operating model. Chief Experience Officers demanded a shift toward experiential retail and...