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Not Quite Textbook: 2017 Back-to-School Traffic Prediction

by ShopperTrak Editors on 08-03-17

With the bulk — 67.7% — of back-to-school shoppers planning to begin shopping during the 3-4 week period that precedes their school district’s designated start date, and a purported $83.6 billion up for grabs this year, it’s high time for brick-and-mortar retailers to tie up loose ends on back-to-school strategies, check in on 2017 back-to-school...

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Article

Consumer Behavior Analysis Improves In-Store Operations

by ShopperTrak Editors on 02-01-17

For its 5th consecutive year,  Retail TouchPoints recently published its annual Technology Preview, which features exclusive predictions from 15 top retail executives. We’re happy to report that Nick Nick Pompa, ShopperTrak’s General Manager, was selected as one of the 15 executives. Check out his prediction (below) on how retailers can leverage technology to better understand consumer behavior...

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Article

2016 Holiday Season Lessons: Three Takeaways from Global Retail Trends

by ShopperTrak Editors on 12-19-16

In the midst of the biggest shopping season of the year, it’s time to take a moment and focus on the holiday season lessons that we’ve learned thus far. Holiday Season Lessons from Key Dates: Black Goes Cyber while Overtaken by Singles Over both Thanksgiving and Black Friday, brick-and-mortar net in-store sales dropped 5% and the number of...

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Article

Traffic Counts at PetSmart: Improving the Customer Experience by Syncing Traffic and Labor

by ShopperTrak Editors on 09-08-16

PetSmart, the more than 1,450-location specialty retailer dedicated to pets and pet parents, upholds its mission to help passionate associates bring pet parents closer to their pets so that they can live more fulfilled lives. Dustin Baldwin, PetSmart’s director of store operations, ensures associates have the tools necessary to execute that mission with every customer,...

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Article

Omnichannel And The Importance Of Leveraging Technology

by ShopperTrak Editors on 09-02-16

The term “omnichannel” emerged and was promptly adopted by individuals across the retail landscape – organization leaders, influencers, reporters, and beyond. At this point, however, the word has no place in the industry. Why? Because shopping is a singular experience with various touchpoints. Your customers, in all honesty, don’t care about the concept of omnichannel...

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Article

Retail Summit 2016 Recap

by ShopperTrak Editors on 05-17-16

Last week, Chicago was host to Retail Summit 2016, ShopperTrak’s revitalized, annual client event. Retail Summit 2016 explored far beyond mere data usage. Attendees gained insight from industry experts, met with peers to trade best practices, and gained a deeper understanding of retail analytics. Here are a few of the best moments and top takeaways from...

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Article

ShopperTrak and FootFall Announce Retail Industry’s First Global Traffic Index

by ShopperTrak Editors on 05-11-16

Today, ShopperTrak and FootFall are proud to announce a groundbreaking global traffic index. The index enables retailers and shopping centers to benchmark performance and understand trends in major markets around the world, while also providing access to geography-based traffic trends that inform real estate decisions. Both part of Tyco Retail Solutions, ShopperTrak and FootFall together...

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Article

The Retail Doc Weighs In: a Prescription for In-Store Success

by ShopperTrak Editors on 05-10-16

We’re beyond excited for Bob Phibbs — the acclaimed speaker, writer, and CEO of the Retail Doctor — to be in Chicago later this week, where he will deliver the keynote speech at this year’s Retail Summit. For more than two decades, Phibbs has worked closely with several of the world’s leading brands to implement widespread...

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