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Deloitte: Embracing Retail Disruption

by ShopperTrak Editors on 11-06-15

Deloitte University Press has released findings from its annual holiday survey focused on consumer interest and forecasting retail sales. Here’s a brief excerpt from the report titled Deloitte’s 2015 Holiday Survey: Embracing Retail Disruption: “Deloitte’s annual holiday forecast suggests holiday sales will increase 3.5–4 percent, with digitally influenced sales affecting 64 percent, or $434 billion, of...

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Shopper Loyalty Programs Done Right

by ShopperTrak Editors on 04-29-15

Not all loyalty programs are made equally. The days of simply presenting a generic plastic card at the point of sale are gone.  Today’s consumers desire a personalized, integrated connection while shopping, whether in a brick-and-mortar location, or at home.   In order to understand this shift, it’s important to first acknowledge the following trends...

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2015 Easter Holiday Promotions Analysis

by ShopperTrak Editors on 04-09-15

Now that the holiday weekend has come to a close, it’s time to examine some of the promotions that retailers ran during and before the Easter holiday. As noted in the previous blog post, Easter weekend shifted up this year by two weeks on NRF’s retail calendar—from week 12 to week 10. Did this affect retailers’...

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3 Tips to Improve In-Store Conversion

by ShopperTrak Editors on 09-30-14

In our recent post Back to School Traffic Patterns Vary by Region, we pointed out that week-to-week traffic fluctuations in August were tied to school start dates, with traffic peaking the week before the school started. We also observed another common phenomenon: when traffic increased, conversion and average transaction size took a tumble. The first...

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