ShopperTrak Retail Analytics and Industry Trends
3 Savvy IoT Strategies for Retailers in 2017 and Beyond Featured Article Examining the Power of Brick-and-Mortar Featured Article How Two Companies Made Traffic a Part of their Companies' Cultures Featured Article
Article

Blending Physical and Digital Channels is Just the Beginning

Omnichannel promised to integrate physical and digital channels, allowing retailers to deliver a seamless shopping experience. But in reality, because of stand-alone, legacy systems, many of these channels operate in silos, making it difficult to achieve full transparency and causing missed opportunities. Unified commerce unites an organization’s backend systems through a cloud platform so data...

Brian Field
by Brian Field on 4-27-17 in Industry Trends
Article

For Pier 1, Lucky Brand, Conversion Takes Business to the Next Level

It’s no secret that conversion is a powerful metric. Not only can conversion be used to link traffic to sales, but it can be harnessed to address business pain points and incentivize employees across functions – e.g., operations, marketing, and merchandising — just as brands like BMW, Pier 1 Imports, and Lucky Brand have showcased....

by Bill McCarthy on 4-19-17 in Industry Trends
Article

Retailers, Evolve or Risk Failure: 3 Tactics for Leveraging Data

Retail is and has always been a fiercely competitive industry. In order to ensure success, retailers must constantly reinforce their points of differentiation through expanded capabilities, rather than making last-ditch adjustments in hopes of addressing fluctuating performance. Specifically, the best retailers leverage the wealth of available data supplied by in-store and online technologies in order...

by Bill McCarthy on 4-10-17 in Industry Trends
Article

Brick-and-Mortar Suits Online Store Retailer, Bonobos

Bonobos is a menswear retailer that launched in 2007 as an “aggressively online-only” brand. Since then, CEO Andy Dunn’s vision has changed drastically: Dunn has added an experiential component to Bonobos, while staying faithful to the company’s digital roots, through the invention of the “guideshop.” Guideshops serve as Bonobo’s brick-and-mortar alternative. The innovative spaces are...

Article

Examining the Power of Brick-and-Mortar through Pop-Up Shops

One retail trend that’s popping up everywhere? The pop-up shop. The temporary brick-and-mortar store stands, which can operate for up to 120 days at a time, are a retailer’s goldmine, as the shops can not only provide a plethora of insights into what to expect from a permanent store, but also offer advantages in and...

by Bill McCarthy on 3-31-17 in Industry Trends
Article

3 Savvy IoT Strategies for Retailers in 2017 and Beyond

Juniper Research forecasts that merchants will spend $2.5 billion on IoT technologies by 2020. In fact, many brands are already leveraging IoT strategies for retailers that allow them to better understand consumer behavior and optimize the in-store experience. As the number of available connected technologies increases, so too does the number of new opportunities for...

Video

Using Conversion to Inform Labor Models

“Understanding the power of conversion was a tremendous unlock for our brand,” Catherine McCabe, a Vice President of Teavana, says in the below interview to ShopperTrak’s Brian Field. McCabe, like many of ShopperTrak’s clients, understands how conversion is one of, if not the, most important KPI for driving in-store sales.  Why? Because, as McCabe discusses,...

by Bill McCarthy on 3-16-17 in Industry Trends
Article

On Traffic Adoption & Company Culture, Two Retailers’ Perspectives

Ramping up a company’s business intelligence investment — whether it’s in traffic adoption or something else entirely — is often, by its very nature, a risky investment and a tough sell to the c-suite. Why? Because, as we’ve discussed previously, business intelligence solutions generally come with a high upfront cost – not to mention, deriving...

Brian Field
by Brian Field on 2-24-17 in Industry Trends
Article

Payroll Optimization Pt. II: Staffing Evaluations and Strategies

As a follow-up to my earlier post, which explores how retailers need to balance staff levels with cost-cutting measures, I want to examine how staffing evaluations can thoughtfully inform staffing strategy. First, be sure to review the graph in my previous post and establish where your service model falls on the continuum, as a store’s...

Brian Field
by Brian Field on 2-8-17 in Industry Trends
Article

Consumer Behavior Analysis Improves In-Store Operations

For its 5th consecutive year,  Retail TouchPoints recently published its annual Technology Preview, which features exclusive predictions from 15 top retail executives. We’re happy to report that Nick Nick Pompa, ShopperTrak’s General Manager, was selected as one of the 15 executives. Check out his prediction (below) on how retailers can leverage technology to better understand consumer behavior...

1 2 3 4 18 19

Schedule a Free Demo