Holidays Archives - ShopperTrak
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3 Key Effects of 2017 Retail Calendar Shifts, this Holiday

With 2017 holiday sales expected to increase by up to 4% YOY,  retailers looking to see similar sales bumps should consider the effects that the ever-changing NRF retail calendar will have on seasonal foot traffic.  Here are ShopperTrak’s 3 key 2017 retail calendar shifts to bear in mind this holiday season. Saturdays in December 2017...

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2017 Holiday Shopping Prediction: Top 10 Busiest Days

A retailer’s guide to ShopperTrak’s Top 10 Busiest Holiday Shopping Days, and how this 2017 holiday shopping prediction  was created, and why it matters. Super Saturday? Black Friday? Christmas Eve? Creating an accurate 2017 holiday shopping prediction — not to mention, the busiest days of the season — can be tricky business. This is especially true...

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The Busiest Shopping Days for Brick-and-Mortar Retail

Every year, we at ShopperTrak analyze a wealth of historical shopper visit data in order to generate a list of the top ten anticipated busiest days for the holiday season. The list has proven to be highly valuable for physical retailers, as it highlights key dates with the greatest opportunity for generating sales. And, while...

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Top Retail Observations of the 2016 Holiday Season

Back in October, we released our list of the Top 10 Busiest Shopping Days of 2016.  Now, it’s time to revisit the list and our holiday retail observations to see how well our predictions held up. Top 10 as predicted:  As you can see, we correctly predicted all 10 days but flipped the order of the...

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Weather Impacts Super Saturday Shopping

Inquiries from retailers across the U.S. flooded our inboxes last week, as everyone, it seemed, wanted to know why Super Saturday shopping levels were not as high as many hoped they’d be. ShopperTrak and retailers alike were expecting a surge in traffic on Saturday, Dec. 17th, as well as higher levels of shopper visits throughout...

Brian Field
by Brian Field on 12-22-16 in Holidays
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2016 Holiday Season Lessons: Three Takeaways from Global Retail Trends

In the midst of the biggest shopping season of the year, it’s time to take a moment and focus on the holiday season lessons that we’ve learned thus far. Holiday Season Lessons from Key Dates: Black Goes Cyber while Overtaken by Singles Over both Thanksgiving and Black Friday, brick-and-mortar net in-store sales dropped 5% and the number of...

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December Shopping Prediction: Super Saturday Shopper Visits

In order to predict traffic on Super Saturday accurately, it is critical is to account for the ways in which calendar shifts affect December shopping behavior. ShopperTrak’s historical December shopping data clearly indicates a strong positive correlation between traffic levels and the calendar proximity of Super Saturday and Christmas Eve: the intensity of Super Saturday...

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Black Friday Weekend: Which Retailers saw High Traffic Performance?

Certain retail categories saw greater opportunity and performance during Black Friday weekend. ‘Tis the season for shopping deals, steals, and discounts. As we reported in our previous post there wasn’t a major decline in shopper visits generally during this year’s Black Friday Weekend. However, we found that drilling into our Market Intelligence* tool revealed that a...

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Black Friday Data: Full Weekend Shopper Traffic Report

Now that all of our Black Friday data from the entire Thanksgiving weekend (Thurs. – Sun.) has rolled in, we feel confident in stating that our 2016 shopper visit data signals that the era of steep YOY declines in shopper visits around Friday may be coming to an end. This does not mean that shopper...

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Black Friday Shopping Trends: Shopper Visits Stronger than Anticipated

Shopper visits, busiest hours, and retail activity patterns remain consistent This year, in keeping with the Black Friday shopping  trends of the past few years, ShopperTrak anticipated that shopper visits would, once again, be down several percentage points YOY on Black Friday and Thanksgiving night. However, the preliminary Black Friday traffic results that came rolling in...

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