Holidays Archives - Page 2 of 5 - ShopperTrak
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Behind the Scenes: 3 Steps to Successfully Predict Holiday Traffic

Using Historical Traffic Data to Inform 2016 Holiday Planning  Hopefully, you’re already looking at your stores’ historical traffic data and planning for the 2016 holiday season, but if you haven’t gotten around to the analysis yet, or are looking for some tips to make sure you’re on the right track, ShopperTrak is here to help....

Brian Field
by Brian Field on 11-10-16 in Holidays
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Top 10 Busiest Shopping Days of 2016

Wondering when to shop and when to not? Then, ShopperTrak’s list of busiest shopping days is exactly what you’re looking for. Unsurprisingly, we’ve granted Black Friday the top spot. However it’s quickly followed by Monday, Dec. 26 and Friday, Dec. 23, which are expected to be the second and third busiest shopping days, respectively. Check...

by Bill McCarthy on 10-19-16 in Holidays
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Associate Effectiveness Drives Seasonal Success for Apparel Retailers

Capitalizing on busy seasonal shopping periods is critical for apparel retailers. This year, the National Retail Federation predicts that total 2016 back-to-school sales will reach $75.8 billion, with a significant portion going toward apparel. The holiday season generates an estimated 19 percent of annual sales for apparel retailers, according to Cowen & Co., representing an...

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Report: Five Insights about the Shifting Retail Calendar

This year, Hanukkah and Christmas Eve both fall on the last Saturday before Christmas, dubbed Super Saturday, which is likely to have a dramatic impact on traffic on that day. That’s according to ShopperTrak, a leading global provider of consumer behavior insights and location-based analytics. “Any holiday or retailer-specific event that moves around the calendar...

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Upcoming Holiday Preview: Calendar Shifts Could Benefit Retailers

It’s no secret that online shopping and changing consumer preferences continue to impact physical retail traffic. Despite the shifting landscape, retail sales remain largely intact and, more importantly, are expected to increase year-over-year this holiday season. November and December (NRF weeks 40 – 48) are known as primetime for physical retailers. Sales generated during this...

by Bill McCarthy on 9-21-16 in Holidays
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Infographic: Retailers’ 6 Steps to Holiday Success

Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here from now through January, writing articles, holding webinars, and producing great content that will help retailers keep their priorities in order as the...

Brian Field
by Brian Field on 9-13-16 in Holidays
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Holiday Preparation, Step 2: Staffing and Training

Welcome to ShopperTrak’s Holiday Prep Series, a series of posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here through January 2017, writing articles, holding a webinar, and producing great content that will help retailers keep their priorities in order. This week, we’re...

Brian Field
by Brian Field on 9-6-16 in Holidays
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Holiday Preparation, Step 1: Forecasting and Communication

Introducing: ShopperTrak’s Holiday Prep Series 1st Installment: Forecasting and Communication Welcome to ShopperTrak’s Holiday Prep Series, a series of regular posts that aims to guide retailers through the busy holiday season by offering advice, best practices, and timelines for all things holiday. We’ll be here from now through January, writing articles, holding webinars, and producing great...

Brian Field
by Brian Field on 7-29-16 in Holidays
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Easter Holiday Promotional Analysis, 2014-2016

Determining exactly when to have a sale, how long it should last, and how much to discount are recurring challenges for every retailer. One way to gain the upper hand is to have easy access to data-backed insights on your competitors’ promotional tactics at your fingertips. Such insights can reveal how your promotional calendar compares...

by Kristin Kranias on 3-31-16 in Holidays
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Where You Live Linked to What You’ll Buy on Valentine’s Day

Valentine’s Day is just around the corner, and love is in the air. The National Retail Federation estimates that US consumers will spend a record $20 billion, or $142 per person, on purchases related to Valentine’s Day in 2016. Aside from the typical flowers and chocolates, what other products will people shop for before the...

by Dana O'Neill on 2-11-16 in Holidays
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