Industry Trends Archives - ShopperTrak
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Retail Analytics Benefits: 5 Retail Pros who need Traffic Data

Understanding how to use retail data is key to success in today’s accelerated retail landscape. It should come as no surprise that retail analytics continues to play an ever-increasing role in how the industry competes, affecting which businesses enjoy significant growth and which suffer losses. Data-driven decision-making presents retailers with new opportunities to determine what...


Blending Data Sets Takes Traffic Insight to a New Level

As the retail landscape adapts to ever-changing consumer behavior, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss, as the importance of blending data sets is on the rise. In an exclusive article for Retail Bulletin’s ‘Future of Retail’ report, Amit Patil, Global...


Re-Thinking Location in Retail, a Key to Profitability

These days, the modern consumer demands more of retailers than she ever has before. Not only do shoppers want convenience and availability, but they also expect that their online experience will integrate with their in-store shopping experience. This change in the way that consumers browse and buy is one of many modern consumer trends that...


How to Better Understand the In-store Customer Journey

Gut instinct about what your shopper really wants during her in-store customer journey should no longer be driving your business decisions – instead, data science should be the key driver of retail success in the coming decades. Yes, all the technology is here, and based on the deep-level accuracy that retail intelligence tools can provide, retailers are on...


Big Lots Successfully Integrates Multiple Data Sets

Successful data stream integration yields win for Big Lots in Retail TouchPoints Store Operations Superstar Award In today’s world, retail operations departments are more expansive and all-encompassing than ever before. As retail operations departments evolve, employees are, year after year, faced with new-found challenges, ranging from: implementing new technological solutions that long-standing issues, managing matters pertaining to scale, and leveraging data to...


Capturing Shoppers’ Hearts: Valentine’s Day Spending & Traffic

This year, Valentine’s Day falls on a Wednesday, which means that this weekend (Sat., 2/10 & Sun., 2/11) will likely see an increase in Valentine’s Day spending and traffic, compared to weekend averages for the year. Our analysts predict that retailers will benefit on the day before and the day of Valentine’s Day, as love-struck...


ShopperTrak’s 2018 Must-Know Retail Technologies

Got traffic? Then, check out this hand-picked selection of innovative, must-know retail technologies that we saw at NRF’s Big Show 2018. At this year’s Big Show, the expo hall was buzzing with new, improved, and must-know retail technologies that are shaping the future of retail. But, let’s face it, that expo hall was packed — there’s...


2018 Technology Preview

Each year, Retail TouchPoints asks several experts across the retail industry to address the question “Which technology trend will impact the retail industry most significantly in 2018 (and why)?”. This year, seventeen executives weighed in on the topic, including Dave Berg, ShopperTrak’s Global Head of Solutions Management. Their responses centered around 6 categories, including: Data/Analytics: As...


ShopperTrak at NRF 2018, a Helpful Guide

Tips, tricks, and and advice on how to see ShopperTrak at NRF 2018. We’re incredibly excited about ShopperTrak at NRF 2018. We’re part of the Tyco Retail Solutions booth, #3103, right next to Microsoft – come say hello! In the meantime, here’s some handy advice for navigating the EXPO hall, as well as some tips for...


End-of-Year Wrap Up: 2017 Retail Holiday Season Results

With the holiday season behind us, it’s time for retailers to complete the process of evaluating end-of-year performance through analyzing 2017 retail holiday season results. A proper holiday analysis will put any team in a solid position to showcase results to key stakeholders, and allow for the appropriate recognition of top performers. While final annual traffic...

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