Industry Trends Archives - Page 12 of 15 - ShopperTrak
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Article

The Path to Purchase: Understanding the Customer Journey

Understanding and engaging with shoppers along their path-to-purchase is more essential than ever in today’s dynamic retail environment. Although the stages of the customer journey – need recognition, information search, alternative elevation, purchase decision and post purchase – remain, shopper behavior in each stage has radically changed. The internet, combined with the growing number of...

by Kevin Kearns on 11-12-15 in Industry Trends
Video

The Changing Retail Landscape

The retail industry is becoming more complex and changing at an ever-increasing speed. Shifting demographics, new technologies, and better informed shoppers – among other trends – require retailers to reexamine their current strategies and adjust accordingly to meet new goals. Gain insight into the changing retail landscape and learn about three essential KPIs to evaluate...

by Kevin Kearns on 9-30-15 in Industry Trends
Article

Online-to-Offline: Best Practices for Driving Omnichannel Engagement

Shoppers today expect a synchronized online-to-offline experience. However, many retailers struggle to integrate the digital and physical shopping journeys. While there is no single path to omnichannel success, retailers can learn new how-tos by reviewing tactics implemented by other top retailers. Here are three exemplary brands that are seamlessly turning crowds of online browsers into...

by Dana O'Neill on 9-9-15 in Industry Trends
Webinar

New Rules of Customer Engagement in a Disrupted Landscape

The disruptive forces that are shifting the path-to-purchase are also creating powerful engagement options for retailers, providing new ways to interact with consumers and gain insight into their wants and needs. As a retailer, how can you build a consumer engagement plan that is broad and sophisticated enough to leverage all the digital tools available...

Article

3 Ways to Turn Customers into Brand Advocates

Despite the social media backlash and some discounted items that failed to impress, Amazon Prime Day numbers are in and all signs point to the day becoming an annual event. Global order growth was up 266% from a year ago and Amazon moved more units – 34.4 million items – on Prime Day than Black...

by Dana O'Neill on 7-22-15 in Industry Trends
Article

11th Annual ShopperTrak Users Group Conference Delivers Insights to Transform Data into Action

Last week, we held our 11th annual Users Group Conference in Chicago and welcomed nearly 150 retailers, executives, financial, and industry analysts to explore the topic of “Transforming Data into Action.” Representing more than 32 states and three continents, attendees had the opportunity to hear from industry leaders and learn how to enhance the shopping...

by Kevin Kearns on 6-24-15 in Industry Trends
Video

Why Retailers Should Care About the Internet of Things

Adan Pope, ShopperTrak’s Chief Technology Officer joins Erin Harris, Executive Editor of Integrated Solutions For Retailers to talk about the Internet of Things’ (IoT) impact on retail. During the podcast, you’ll learn the true definition of IoT and why it matters to retailers of every size. Adan also discusses examples of IoT done right in today’s evolved retail landscape....

by Adan Pope on 6-15-15 in Industry Trends
Article

Spotlighting Deloitte Digital’s ‘Navigating the New Digital Divide’

While retail conversations tend to emphasize the growing role of online, it’s easy to forget that most activity still takes place in traditional brick-and-mortar locations. According to a new report from Deloitte, more than $4 trillion of total retail sales (or 93.5 percent) happen inside a store, and not online. The report, Navigating the New...

by Kevin Kearns on 5-19-15 in Industry Trends
Article

Leveraging Mobile to Drive Omni-Channel Retailing

There’s no denying that mobile technology has a significant impact on the omni-channel retailing and shopping experience. Purchasing a product with a personal device is fast and convenient – two key factors that motivate today’s shopper. Illustrating the growing role of online retail, total e-commerce sales for 2014 outpaced the prior year, showing an increase...

by Dana O'Neill on 5-14-15 in Industry Trends
Article

2015 NFL Draft Impacts Chicago Retail

Chicago’s Grant Park morphed into Draft Town, in celebration of the 2015 NFL Draft, which ran from Thursday, April 30 through Saturday, May 2. It was a historic occurrence, as this was the draft’s first time outside of New York City in 50 years. The celebration spanned over 900,000 square feet and saw over 100,000...

by Kevin Kearns on 5-5-15 in Industry Trends
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