The Retail Calendar and the Implications of Shifting on Retail Sales

While most rely on a 12 month calendar, the retail industry follows the 4-5-4 Calendar. The 4-5-4 Calendar was developed in the 1940s after Saturdays and Sundays emerged as a large percentage of  retail sales. The straight calendar that was being used to report monthly sales had a varying number of weekends per month year-to-year,...

by Kevin Kearns on 3-30-15 in Industry Trends

The Shopping Force: Spotlight on Millennial Shopping Habits

As the retail landscape continuously evolves, demand for individual products can be extremely volatile – with trends and styles fading in and out rapidly. At the same time, major shifts such as demographic and large-scale market fluctuation occur rarely and at a slower pace, while being highly significant. One such major change currently impacting retailers...

by Dana O'Neill on 3-5-15 in Industry Trends

ShopperTrak Launches the Lab

Last night, the ShopperTrak team celebrated the official launch of the new Innovation Lab in San Francisco, CA. Surrounded by groundbreaking start-ups and industry leaders in the tech world, ShopperTrak marked its arrival in the epicenter of U.S. tech and innovation with hors d’oeuvres and insightful conversation. Managed by Gavin Weigh, the lab, located in...

by Chetan Ghai on 2-27-15 in Industry Trends

Storm Juno Impacts Retail

Winter Storm Juno Hits Northeast – Shoppers Stay Home Winter storm Juno brought winds above 70 miles an hour, caused seawalls to crumble and dumped up to 36 inches of snow along the U.S northeast coast.  With end of season sales and unseasonably mild weather leading up to the storm, retailers had reason to hope...

by Bill McCarthy on 1-30-15 in Industry Trends

Top 5 Retail Trends of the Future

The store of the [very near] future, as inspired by NRF’s 2015 Big Show  The National Retail Federation’s 104th annual conference, Retail’s Big Show 2015, took place on Jan. 11-14 in New York City. The more than 570 exhibitors and 30,000 attendees got us thinking about the future of retail. Here are a few items...

by Dana O'Neill on 1-15-15 in Industry Trends

We’ll See You There: NRF’s Big Show 2015

It’s that time of the year again: time for “Retail’s Big Show,” which is hosted annually by the National Retail Federation (NRF) in New York City. ShopperTrak will be showcasing our new products and offerings at booth # 3103, so be sure to stop by and see what we’ve been working on in the new ShopperTrak...

by Dana O'Neill on 1-6-15 in Industry Trends

Black Weekend 2014 Store Visits and Sales Update

by Dana O'Neill on 11-29-14 in Industry Trends

How to Keep Customers in Your Store

Now, more than ever, customers have information available before and during trips to retail stores. Shoppers want to be the top priority when they walk into a store and often, if they don’t get attention right away, they are willing to go to another store quickly. Retailers need to have a plan in place, not...

by Melissa Dabrowski on 11-24-14 in Industry Trends

Effective Holiday Workforce Management: Staffing by Day of Week

Workforce Management  is Critical During the Holidays As we pass the middle of November, retailers are already feeling the holiday rush. Store managers should be finalizing holiday staffing schedules because ShopperTrak is predicting that 3 of the 10 busiest shopping days of the holiday season will occur between now and November 31. An interesting trend in ShopperTrak’s data shows...

by Melissa Dabrowski on 11-17-14 in Industry Trends

4 Key Tips for Holiday Retail Hiring

The Holiday Season is just around the corner and retailers need to start thinking about hiring their holiday help. Retailers should be actively thinking about maintaining the right volume of holiday staff, as this is a crucial component in a retail store’s performance during the holiday season. Every retailer has their key staff, but they...

by Melissa Dabrowski on 11-7-14 in Industry Trends