Industry Trends Archives - Page 13 of 14 - ShopperTrak
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Back to School 2014: 3 Major Retail Trends

Now that school is back in session and “Back to School” promotions have ended, Shoppertrak has analyzed seasonal trends and developed insights to help retailers interpret and leverage their data to drive results. Here are 3 major retail trends we followed this year: Back to School Shoppers are Starting Earlier The Trend According to data...

by Kevin Kearns on 9-26-14 in Industry Trends
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Regional Shopping Trends During “Back to School” Season

This Back-to-School season, U.S. shoppers hit the stores early, with 51.8% of shopper visits occurring during the first two weeks of August, according to ShopperTrak’s Market Intelligence benchmarking product. Shopping Trends by Season The “early” trend was mostly ubiquitous, but several stark regional trends occurred, as well. In the South and West regions, shopper visits...

by Kevin Kearns on 9-19-14 in Industry Trends
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iPhone 6 Release May Cause Big Spikes in Electronics Retail Store Visits

On Tuesday, Apple announced the release of the iPhone 6, generating excitement in the tech world. Electronics retailers are expected to experience heavy store traffic in the weeks following the release, due to early demand for the new product. Statisticians here at ShopperTrak studied shopper visit data in the wireless and electronics industry, focusing on...

by Kevin Kearns on 9-17-14 in Industry Trends

Top 3 Ways Retailers Use Market Data

Without knowing the context surrounding consumer behavior at the macro-level, it can be a challenge to realize what actions will drive more shoppers to your stores. “Knowing” means having the right data and applying it in the right ways to produce insights. Insights lead to action that improves business performance and outcomes. Market data is...

by Dana O'Neill on 8-27-14 in Industry Trends

5 Ways to Enhance the Shopping Experience Using Location-Based Analytics

To get shoppers to buy, retailers need to understand their consumers and create a unique and compelling shopping experience. With location-based analytics, retailers have full visibility into where their customers go, how long they stay, and whether or not they come back. This consumer insight gives retailers the opportunity to better understand their consumers and...

by Dana O'Neill on 8-27-14 in Industry Trends
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Top Tip for Effective Retail Workforce Management, Advice from the experts

Down the hall from where I write this blog entry sits a group of data-mining professionals. This dedicated network of analysts spend their workdays interpreting incoming data from more than 70,000 devices, counting the millions of shoppers passing through the doors of the world’s largest retail chains. For years, store-level retailers have used these counts...

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Online to Offline Commerce O2O: Integrating Digital and Brick & Mortar Retail

Many believe that growth within the world’s online markets signifies the demise of traditional brick-and-mortar retailers. Companies strongly rooted in offline commerce have avoided this bleak reality by using new technologies and systems to rethink the connection between the digital and physical marketplaces. More and more, we see the potential for marrying online and offline...

by Kevin Kearns on 8-25-14 in Industry Trends
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Wifi vs. Bluetooth vs. BLE vs. NFC for Retail Marketing

Knowing the Difference. When it comes time to vet Wi-Fi, Bluetooth, BLE or NFC technology to monitor your store’s retail marketing efforts, where should you begin? All fall in the sphere of location-based services and leverage mobile devices to track and understand your customers from a geospatial place. Although the four technologies share similarities, each...

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When It Comes to Retail Store Performance, One Size Does Not Fit All

In today’s highly integrated and customized digital marketplace, successful retailers understand it’s not wise to use a one-size-fits-all methodology when developing marketing strategy.

by Kevin Kearns on 5-1-14 in Industry Trends
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Want to Persuade Your Retail Customers? Then Listen.

From infancy, most are trained to listen. Mom talks, we listen, and all is well with the world. Things only get difficult when we begin to interject our own thoughts on the matter. Or, just simply “hear” her words and ignore them.

by Kevin Kearns on 4-23-14 in Industry Trends
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