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Elevating Retailers’ Bottom Line with Analytics

Last week, my colleague, Randy Dunn, published an interesting article on how brick-and-mortar retailers can leverage technology to gather shopper data and learn more about buyer behavior in RIS News. The timely and informative article — titled, “Elevating Retailers’ Bottom Line with Analytics” — is reprinted below in its entirety. Elevating Retailers’ Bottom Line with...

by Bill McCarthy on 1-18-17 in Industry Trends
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Top Retail Observations of the 2016 Holiday Season

Back in October, we released our list of the Top 10 Busiest Shopping Days of 2016.  Now, it’s time to revisit the list and our holiday retail observations to see how well our predictions held up. Top 10 as predicted:  As you can see, we correctly predicted all 10 days but flipped the order of the...

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2016 Holiday Season Lessons: Three Takeaways from Global Retail Trends

In the midst of the biggest shopping season of the year, it’s time to take a moment and focus on the holiday season lessons that we’ve learned thus far. Holiday Season Lessons from Key Dates: Black Goes Cyber while Overtaken by Singles Over both Thanksgiving and Black Friday, brick-and-mortar net in-store sales dropped 5% and the number of...

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December Shopping Prediction: Super Saturday Shopper Visits

In order to predict traffic on Super Saturday accurately, it is critical is to account for the ways in which calendar shifts affect December shopping behavior. ShopperTrak’s historical December shopping data clearly indicates a strong positive correlation between traffic levels and the calendar proximity of Super Saturday and Christmas Eve: the intensity of Super Saturday...

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Black Friday Weekend: Which Retailers saw High Traffic Performance?

Certain retail categories saw greater opportunity and performance during Black Friday weekend. ‘Tis the season for shopping deals, steals, and discounts. As we reported in our previous post there wasn’t a major decline in shopper visits generally during this year’s Black Friday Weekend. However, we found that drilling into our Market Intelligence* tool revealed that a...

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Black Friday Data: Full Weekend Shopper Traffic Report

Now that all of our Black Friday data from the entire Thanksgiving weekend (Thurs. – Sun.) has rolled in, we feel confident in stating that our 2016 shopper visit data signals that the era of steep YOY declines in shopper visits around Friday may be coming to an end. This does not mean that shopper...

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Black Friday Shopping Trends: Shopper Visits Stronger than Anticipated

Shopper visits, busiest hours, and retail activity patterns remain consistent This year, in keeping with the Black Friday shopping  trends of the past few years, ShopperTrak anticipated that shopper visits would, once again, be down several percentage points YOY on Black Friday and Thanksgiving night. However, the preliminary Black Friday traffic results that came rolling in...

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What Store Traffic Data Reveals about Black Friday Shopping Trends

Just in time for Black Friday, which is ShopperTrak’s predicted busiest shopping day of the year, we’ve conducted an analysis of historical Black Friday shopping trends in order to glean meaningful takeaways for retailers. Our top three insights are revealed below. Before diving in, it’s important to call out one major theme we’ve noted in our...

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In-Store Payroll Optimization: Balancing Staff Levels and Costs in Retail

Brick-and-mortar retailers are stuck between a rock and a hard place. Today, shoppers demand a multichannel experience that meets their needs across the physical and digital worlds – an easy to navigate website, plentiful in-store inventory to sample and bring home immediately, helpful, knowledgeable associates, engaging social media accounts and beyond. Yet there’s a looming...

Brian Field
by Brian Field on 11-1-16 in Industry Trends
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New Study finds Employee Engagement Impacts Retailers’ Bottom Line

At ShopperTrak, we’ve been talking about the importance of staffing effectively for more than 20 years. Really. We’ve discussed the importance of scheduling associates to traffic We’ve published advice on training staff for the holiday We’ve covered how to staff by day of  the week We’ve even sought out expert advice from The Retail Doc...

by Bill McCarthy on 10-28-16 in Industry Trends
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