Popular Posts Archives - ShopperTrak
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Article

Not Quite Textbook: 2017 Back-to-School Traffic Prediction

With the bulk — 67.7% — of back-to-school shoppers planning to begin shopping during the 3-4 week period that precedes their school district’s designated start date, and a purported $83.6 billion up for grabs this year, it’s high time for brick-and-mortar retailers to tie up loose ends on back-to-school strategies, check in on 2017 back-to-school...

Infographic

Infographic: A Portrait of the Millennial Shopper

Representing the largest and most diverse generation in U.S. history, Millennials possess $200B, collectively, in annual spending power. Yet, attracting and retaining the attention of the Millennial shopper remains a challenge for many retailers. With a better understanding of how Millennials shop, what they value, and how their preferences differ from those of Gen Xers...

Article

A New Spin on Mall Metrics Improves Business Decisions

As a mall expert, you may already leverage basic traffic data to make decisions. But how can more advanced traffic analytics help you understand and identify additional opportunities within your mall? And what related information can help provide a more holistic view and transform the way you make business decisions? Here are three new ideas...

Article

Retail Summit 2016: What to Expect and Why You Should Attend

Join us from May 11-13 at the Marriott Magnificent Mile in Chicago for ShopperTrak’s 2016 Retail Summit. Retail leaders across functional areas will gain a deeper understanding of retail analytics, hear inspiring customer stories, and walk away with new ideas to help their retail organizations excel.  With special sessions that are tailored to specific functions –...

by Kevin Kearns on 3-17-16 in Popular Posts
Article

Top 10 of 2015: Our Favorite Articles on Tech & Data in Retail

As January comes to a close and we put NRF’s BIG Show behind us, it has never been more clear that 2016 is in full swing. But let’s not forget everything that we’ve learned over the past year. 2015 was a big year for retail, which is why the team, here at ShopperTrak, rounded up...

by Kevin Kearns on 1-29-16 in Popular Posts
Video

Video: Johnston & Murphy Testimonial

Founded in 1850, Johnston & Murphy is a luxury American shoe brand that is known for its superior service and quality. In this video, the company’s Executive Vice President of Retail and eCommerce, Danny Ewoldsen, shares how the adoption of ShopperTrak’s People Counting & Conversion solution led to a 10% increase in conversion, as well...

Article

Key Takeaways from NRF Retail’s 2016 BIG Show

Last week, the ShopperTrak team set out for New York to meet with fellow retail enthusiasts and launch our new Advanced Analytics platform at Retail’s BIG Show #NRF16. After several days of great keynotes and sessions, retailer meet-ups, and walking the expo hall, we’ve put together our top takeaways from this year’s show: The age...

by Kevin Kearns on 1-25-16 in Popular Posts
Infographic

2015 Back-to-School Recap

When reviewing Back-to-School performance, ShopperTrak data found a 2.7% YOY decrease in shopper visits during NRF weeks 27-30, yet overall sales increased 4.7% YOY. For the full picture, check out our latest Shopper Trends by ShopperTrak Infographic, which offers additional insight into the Back-to-School time frame, as well as a preview of the upcoming holiday season. Key takeaways...

by Kevin Kearns on 9-17-15 in Popular Posts
Webinar

New Rules of Customer Engagement in a Disrupted Landscape

The disruptive forces that are shifting the path-to-purchase are also creating powerful engagement options for retailers, providing new ways to interact with consumers and gain insight into their wants and needs. As a retailer, how can you build a consumer engagement plan that is broad and sophisticated enough to leverage all the digital tools available...

Amazon Prime Day – the Service, the Sale, and Why it Matters

The industry is buzzing about Amazon Prime Day—boldly designated July 15, in which Amazon pledges to offer more exclusive deals than Black Friday. Before we dive into Amazon Prime Day, let’s quickly note that Amazon Prime is a subscription service that, most notably, grants members free two-day shipping. Additional benefits include: television shows and movies (several...

by Kevin Kearns on 7-15-15 in Popular Posts
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